Transformers & Power Electronics Business Development Director

SUMMARY

This position is responsible for delivering high-quality transformers, busbars, switch gear, and Electric Power equipment to industrial, utility, and infrastructure clients. Will play a critical role in shaping the commercial success of this business by establishing an effective channel strategy, identifying key customer segments, and developing comprehensive engagement plans to drive market penetration and sustainable growth.

• Design and implement a robust channel and distribution strategy, including direct sales, agents, resellers, and OEM partnerships.
• Identify, onboard, and manage strategic channel partners across target markets.
• Define channel incentives, pricing models, and sales enablement tools.

• Identify and prioritize high-potential customer segments including utilities, EPCs, industrial customers, and infrastructure developers.
• Develop tailored engagement plans for key accounts, including relationship mapping, value propositions, and solution alignment.
• Build and maintain long-term relationships with senior-level stakeholders and decision-makers.

• Lead the end-to-end sales cycle from lead generation through proposal, negotiation, and closing.
• Set and achieve sales targets, forecast revenue, and manage sales performance metrics.
• Collaborate with the national sales team on lead generation, brand positioning, and promotional activities.

• Monitor market trends, customer needs, and competitor activities to inform strategic decisions.
• Work closely with product and engineering teams to ensure product-market fit and innovation.
• Provide customer feedback to drive product enhancements and service improvements.

• Enable ONE TECO sales team approach to prepare, train and motivate existing sales team to expand their customer base.
• Improve inside sales supporting team to achieve professional growth and sales excellence.

• Perform work safely in adherence to company goals and policies.
• Compliance with applicable Company policies concerning maintaining a drug free workplace is required.
• Compliance with all Company policies is required, including adherence to Company ISO 9001 Standards and compliance with Company Affiative Action Plan and Company Safety procedures.
• Any additional duties and responsibilities as required or assigned.

• Directly supervises subordinate managers and non-management employees.
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving issues.

• Bachelor's degree in Electrical Engineering, Business Administration, or a related field (MBA is a plus).
• Minimum 10 years of experience in sales or business development in the power systems or electrical equipment industry.
• Deep understanding of transformers, busbars, switch gear, and circuit breakers, and their applications.
• Proven ability to develop sales channels and manage complex customer relationships.
• Proven track record of driving revenue growth and closing large-scale deals.
• Strong negotiation, presentation, and strategic planning skills.
• Demonstrated success in launching or growing a new product line or business unit.
• Willingness to travel regionally and internationally as required.
• This position requires being on-site in Round Rock, Texas (Not Remote).

• Existing relationships with utilities, EPC contractors, and industrial customers.
• Experience with electrical equipment sales in emerging markets or regulated industries.
• Familiarity with power system standards and grid compliance requirements.
• Multilingual capabilities are a plus, depending on region and customer base.