Senior​/Lead UA Manager

Are you a commercially driven User Acquisition leader who thrives on finding scalable growth opportunities, optimising marketing investment and building high-performing teams?

We're working with a highly successful mobile games studio seeking a Senior or Lead User Acquisition Manager to drive profitable growth across a diverse portfolio of live and emerging mobile titles. This is a fantastic opportunity to combine strategic leadership with hands‑on execution, shaping UA direction while directly influencing revenue, profitability and portfolio performance.

As a Senior or Lead User Acquisition Manager, you will own user acquisition strategy across a portfolio of mobile games, balancing long-term portfolio growth with day-to-day campaign optimisation.

You will lead and mentor a team of UA Managers, helping them maximise performance across their games while ensuring marketing investment is allocated to the highest-return opportunities.

This role is ideal for someone who enjoys combining analytical thinking, commercial decision-making and creative testing to deliver sustainable, profitable growth at scale.

Whether your experience aligns to Senior, Lead or Head of User Acquisition level, the focus is on the impact you can make.

• Define and execute user acquisition strategy across a portfolio of mobile games.
• Allocate budgets across channels, campaigns and titles to maximise return on investment.
• Identify growth opportunities and scale successful campaigns efficiently.
• Continuously evaluate portfolio performance and adapt spending based on results.
• Balance investment between established titles and new game opportunities.

• Lead, coach and mentor a team of User Acquisition Managers.
• Support team members in developing ownership and expertise across their titles.
• Establish best practices, processes and performance standards.
• Foster a collaborative, data-driven and commercially focused culture.
• Help team members achieve their professional development goals.

• Drive profitable user growth while maintaining target ROAS and payback periods.
• Monitor campaign performance across multiple acquisition channels.
• Analyse trends, identify performance issues and implement corrective actions.
• Ensure budgets are continuously allocated toward the highest-performing opportunities.
• Challenge assumptions and targets where data indicates alternative approaches.

• Work closely with Analytics teams to define and refine:
  • LTV models
  • ROAS targets
  • Payback models
  • Cohort analysis frameworks
• Leverage data to inform acquisition decisions and portfolio strategy.
• Monitor performance in a privacy-centric marketing landscape.
• Build clear business cases for spending decisions and optimisation initiatives.

• Partner with Creative and Analytics teams to drive testing programmes.
• Develop frameworks for identifying and scaling winning creatives.
• Ensure each game benefits from a steady pipeline of new concepts and experiments.
• Analyse creative performance across different marketing channels.
• Share learnings and best practices across the portfolio.

• Design and manage structured marketability tests for emerging game concepts.
• Establish testing frameworks that allow fast and informed product decisions.
• Evaluate results objectively and recommend next steps.
• Support efficient resource allocation towards the strongest opportunities.

• Act as the voice of user acquisition across Product, Publishing and Growth teams.
• Share market insights and player acquisition trends.
• Collaborate with monetisation and product teams to unlock further growth opportunities.
• Build strong relationships…