Fitness Studio Assistant General Manager of Sales & Marketing

Assistant General Manager
- Sales & Marketing
Location: Yoga Six Royal Oak, 116 N. Main Street, Royal Oak, Michigan Reports to: General Manager and Studio Owner About Yoga Six Royal Oak

Yoga Six Royal Oak is a modern, inclusive yoga studio dedicated to creating an empowering and welcoming space for everybody. We offer six unique class types designed to strengthen, stretch, and restore — all within a supportive community environment.

The AGM of Sales & Marketing plays a critical leadership role in driving studio revenue, membership growth, and front-desk team performance. This is a full-time, exempt position ideal for someone who thrives in a fast-paced, people-centered, goal-oriented environment.

The AGM of Sales & Marketing will be primarily responsible for achieving monthly membership and revenue targets, coaching Wellness Advisors on best-in-class sales practices, and ensuring every member and guest has an exceptional experience.

• Full Time, Exempt Base Salary (commensurate with experience) $43,000-$48,000
• Possible Annual Salary Range with bonus incentives $55,000 - $72,000
• Robust monthly bonus potential Substantial performance bonuses are available each month based on meeting and exceeding membership goals, revenue targets, and key performance

• Free Unlimited Yoga Six Membership
• Paid Training and Ongoing Development
• 30% Studio Retail Discount
• Flexible Schedule
• Bonus Incentives based on revenue and new member growth
• Opportunities for career growth within the Yoga Six brand

• Drive monthly sales to meet and exceed revenue and new membership goals.
• Lead by example — confidently sell memberships, packages, and retail products.
• Follow up on leads promptly through calls, texts, emails, and in-person connections.
• Manage and optimize the sales funnel, ensuring all prospects receive a world-class experience.
• Track and analyze performance metrics and conversion rates to improve ROI.
• Collaborate with the Owner to create innovative sales campaigns and limited-time promotions.

• Build and maintain strong community relationships through local partnerships, events, and collaborations.
• Represent Yoga Six at local festivals, events, and pop-ups to grow awareness and capture leads.
• Manage lead generation activities and track their success using clear ROI measures.
• Support the development of referral and ambassador programs to expand our reach.

• Support the General Manager by overseeing front desk operations and ensuring accurate work done by the studio Wellness Advisors
• Assist with onboarding and training of Wellness Advisors to ensure consistent brand and sales standards.
• Help maintain studio organization, cleanliness, and a welcoming environment for all members.

• Proven sales experience in fitness, retail, or membership-based business (yoga/boutique fitness preferred).
• Goal-driven mindset with the ability to motivate both self and team.
• Excellent communication and interpersonal skills — warm, confident, and authentic.
• Comfortable working with data and KPIs to track sales performance.
• Strong organization and time management skills with the ability to multitask.
• Creative thinker who loves connecting with the community and building lasting relationships.
• Availability for early mornings, evenings, and weekends as needed