Head of Commercial

As a member of the Senior Leadership Team, you’ll set the commercial vision, build capability at scale and lead the execution of an integrated commercial strategy that delivers sustainable growth across our diverse branded hotel estate.

This is a remote role with an office base at Holiday Inn Rugby–Northampton, requiring weekly attendance, alongside national travel.

Other companies may call this role Commercial Director.

The role reports directly to the Chief Executive Officer.

As Head of Commercial, you will have end-to-end responsibility for Sales, Marketing, Revenue Management, Distribution and Digital. You will set and deliver the commercial strategy and build a high-performing commercial culture, working closely with owners, brand partners and senior stakeholders to deliver sustainable, long-term growth.

Key responsibilities include:

• Own and deliver the group commercial strategy, driving sustainable revenue growth, margin improvement and market share gains.
• Leading and developing high performance teams in Sales, Marketing, Revenue, Commercial Performance & Business Insights to deliver consistent results.
• Set clear direction on pricing, yield and demand strategy, ensuring rate integrity, forecasting accuracy and competitive set out performance.
• Driving sales effectiveness, conversion and commercial productivity across the portfolio.
• Ensuring strong governance, accuracy and discipline across forecasting, reporting and performance reviews.
• Building future commercial capability through succession planning and development.

This is a role which offers:

• Working directly with the senior leadership team in a group-level leadership role
• Influence and impact into the strategic direction of the business
• An opportunity to integrate commercial disciplines
• A role with genuine authority and critical commercial decision making

The role requires a commercial leader who can integrate multiple commercial disciplines into one high-performing function, balancing global brand frameworks with local market out performance.

You will be a proven Head of Commercial or Commercial Director from a branded, multi-property hospitality who brings:

• A competitive, collaborative and results orientated drive to the business.
• Proven experience and expertise in leading a sales, revenue management and marketing team.
• Understanding of revenue management, pricing, distribution and demand generation.
• Creative thinking and a good understanding of marketing and demand generation campaigns which interface with and support the overall sales and revenue management strategies.
• Commercially bold with strong analytical capability and confidence making evidence-based decisions in complex environments.
• Experience leading large, matrixed commercial teams within a branded or owner-led context.
• Confident at operating at an executive level, blending strategic thinking with hands‑on commercial leadership.
• A values‑led leadership style that builds trust, accountability and high performance.
• Life assurance
• Discounted hotel stays worldwide, plus food and beverage discounts.
• Attractive discounts across major retailers, restaurants and events.
• FREE and UNLIMITED access to our Leisure Clubs (gym, pool, steam rooms).
• Ongoing personal and career development
• 24/7 Employee Assistance Line for wellbeing, financial and legal support.

Shortlisted candidates will be invited to an initial telephone conversation, followed by interviews with the Director of People and Chief Executive Officer.

• Closing date for applications: Monday 16th February
• Telephone screening and shortlisting: from week commencing 23rd February
• Interviews: from week commencing2nd March

At Kew Green Hotels, we’re committed to creating an inclusive workplace where everyone can thrive. If you need any adjustments during the recruitment process, just let us know at r - we’re here to support you.

Kew Green Hotels is one of the UK’s leading hotel management companies, operating a diverse portfolio of global brands. We’re a people‑driven business that’s passionate about performance, guest experience, and creating hotels and teams that make us proud.

Learn more about who we are and what drives us at