Head of Sales & Marketing

Head of Sales & Marketing

Location:

Kibworth, Leicestershire, LE8 0YE

Company: KSF Global Ltd

Role:
Full-time, Permanent

Reporting to:
Managing Director

KSF Global is a growing international supplier of bespoke retail displays, store fixtures, digital retail technology and integrated retail solutions. We work with major retailers and global brands, supporting projects from concept design and engineering through prototyping, manufacturing, warehousing, distribution and installation.

As we enter our next stage of growth of broadened product offers (fixture + digital tech) and verticals (retail, hospitality, health wellness, education), we are looking for an experienced Head of Sales & Marketing to lead our commercial growth strategy, strengthen our sales pipeline and build a more structured and scalable approach to new business, account development and marketing.

This is a senior, hands-on leadership role for someone who combines strong B2B sales capability with strategic marketing awareness.

You will take ownership of KSF's sales and marketing performance, with a particular focus on:

• Winning new customers
• Developing a strong and predictable sales pipeline
• Increasing revenue from existing accounts
• Strengthening inbound lead generation
• Developing strategic partner channels
• Improving sales processes, forecasting and conversion
• Building a high-performing sales and marketing function

You will work closely with the Managing Director, Head of Accounts, Operations and Product teams to turn KSF's growth strategy into measurable results.

• Develop and implement the sales strategy to achieve agreed revenue and growth targets.
• Build and maintain a strong, qualified and predictable new-business pipeline.
• Lead targeted outbound activity focused on priority retailers, brands and strategic prospects.
• Personally support the development and conversion of major opportunities.
• Lead pitches, proposals, tenders and commercial negotiations where required.
• Improve lead qualification, opportunity management, conversion rates and sales discipline.
• Ensure effective use of CRM, pipeline reporting and sales forecasting.
• Establish clear sales targets, KPIs and accountability.

• Identify and assess opportunities in new sectors, customer groups, products and geographic markets.
• Develop practical go-to-market plans for selected growth opportunities.
• Research market potential, customer needs, competitor activity and routes to market.
• Build initial target-account lists, partnerships and sales pipelines within new markets.
• Test new propositions and adjust commercial approaches based on results.
• Work closely with Product, Marketing and Operations to ensure KSF can successfully support new market opportunities.

• Develop and oversee a marketing strategy aligned with KSF's commercial objectives.
• Strengthen inbound lead generation and overall market visibility.
• Guide