CBPM Account Executive

The CBPM Account Executive is responsible for managing and growing commercial relationships across Syri's cannabis-based products for medicinal use (CBPM) business. The role is primarily focused on account management, customer service and revenue growth, with approximately 15-20% dedicated to new business development through targeted prospecting and lead generation.

Key responsibilities include acting as the main commercial contact for assigned customers, building trusted relationships and developing account plans aligned to customer needs and growth objectives. The Account Executive supports onboarding, product launches, packaging coordination, order progression and ongoing supply requirements while providing timely responses to customer enquiries and resolving service issues through effective internal collaboration.

The role is responsible for delivering revenue, margin and account growth targets by identifying opportunities to expand existing customer relationships through additional products, services and long-term partnerships. This includes maintaining an accurate sales pipeline, preparing quotations and commercial proposals, supporting forecasting activities and working with Finance on invoicing and account queries.

A smaller but important element of the position involves new business development. The Account Executive will identify and qualify potential customers, conduct outbound prospecting activities including calls, emails and Linked In engagement, arrange introductory meetings and support progression through the sales process.

Working closely with Production, Quality, Regulatory, Supply Chain, Distribution and Finance teams, the role ensures a coordinated customer experience while maintaining compliance with company procedures and industry regulations. Responsibilities also include maintaining accurate CRM records, appropriately escalating quality complaints or pharmacovigilance issues, protecting confidential information and ensuring no unapproved medical or promotional claims are made.

Performance is measured through achievement of revenue and margin targets, customer retention and satisfaction, pipeline development, lead generation activity, forecast accuracy, CRM data quality and effective cross-functional collaboration.

The ideal candidate will have experience in account management, customer success, sales or business development, with a proven ability to build customer relationships and deliver commercial growth. Strong communication, organisation and CRM skills are essential, along with confidence in prospecting and handling customer interactions. Experience in pharmaceuticals, healthcare, medical cannabis or other regulated industries is advantageous, as is knowledge of the UK CBPM market and awareness of GDP/GMP, controlled drug or pharmacovigilance requirements.

Successful candidates will be customer-focused, commercially driven, proactive and resilient, with the ability to balance customer expectations and operational requirements. The role requires flexibility, a willingness to travel when needed and the ability to quickly learn technical and regulatory subject matter.