Market Intelligence Analyst

• Market Intelligence Analyst
• Runcorn
  - Hybrid working
• £40k + company bonus and benefits

Our client is on the lookout for a Market Intelligence Analyst to join the team on a permanent basis. Reporting to the Market Intelligence Manager, you will be responsible for leading and evolving specific Commercial Excellence initiatives in SFE and Commercial Analytics/Reporting with the UKI Sales and Marketing Departments.

Main Accountabilities

Sales Force Effectiveness

• Working with Sales, Marketing and Finance to implement SFE projects specifically the SFE cycles for nominated BUs. The cycle will include Sales Targeting, Segmentation, Incentives Management and other projects to improve resource allocation, revenue growth and overall performance.
• Working with Marketing and Sales to implement KPI reporting to demonstrate effective Omni-Channel Execution.

Market/Business Intelligence
- Data Analytics and Reporting

• Provide regular dashboard reporting to enable the Sales and Marketing teams to review their sales, forecast, market and activity data. Highlight trends, deviations, market insight and work with the commercial teams to challenge and use this insight to drive change, decision making and strategies.
• Work with Salesforce and/or Veeva CRM to implement new functionality, versi...