Industrial Sales - Area Manager

Location:

Warrington Area (North West, UK)

Salary: £45,000 - £55,000 basic + up to £10,000 annual bonus + company car

Hours:

Monday to Friday, 8:00am - 5:00pm (40 hours per week)

We are recruiting for an ambitious and commercially driven Industrial Sales
- Area Manager to join a growing and well-established business operating within the industrial and packaging machinery sector.

This is an excellent opportunity for an experienced sales professional with a proven background in packaging machinery sales and industrial B2B business development to take ownership of an established territory and drive further growth across the UK market.

Working as part of a supportive and collaborative team, you will be responsible for developing long-term customer relationships, identifying new opportunities, and delivering tailored machinery and automation solutions to manufacturing, production and packaging businesses.

The successful candidate will combine strong commercial acumen with a consultative sales approach and a passion for helping customers improve efficiency, productivity and operational performance.

• Manage and develop relationships with existing customers across your territory.
• Identify, target and secure new business opportunities within manufacturing, packaging and industrial markets.
• Promote and sell packaging machinery, industrial equipment and associated solutions.
• Conduct customer visits, product demonstrations and technical sales presentations.
• Generate and follow up quotations, negotiate commercial agreements and successfully close sales opportunities.
• Understand customer production processes and recommend suitable machinery and equipment solutions.
• Work closely with internal engineering, service and customer support teams to ensure excellent customer satisfaction.
• Monitor customer projects from initial enquiry through to installation and after-sales support.
• Maintain a healthy sales pipeline and provide accurate forecasts and market intelligence.
• Attend industry exhibitions, trade shows and networking events to develop brand awareness and generate leads.
• Analyse market trends, competitor activity and customer requirements.
• Accurately update CRM systems and maintain detailed sales records.
• Contribute towards the achievement of company sales targets and strategic growth plans.

• Proven experience in industrial B2B sales.
• Previous success selling packaging machinery or related capital equipment.
• Strong understanding of manufacturing, production and packaging environments.
• Demonstrated ability to develop new business opportunities and grow existing accounts.
• Excellent communication, presentation and negotiation skills.
• Ability to manage a sales territory independently and effectively.
• Results-driven with a track record of meeting or exceeding sales targets.
• Full UK driving licence.
• Based within a commutable distance of Warrington.

• Experience selling automation, packaging equipment, conveyor systems or production machinery.
• Technical understanding of manufacturing processes and machinery applications.
• Knowledge of industrial engineering environments.
• Experience working with blue-chip manufacturing or FMCG customers.
• Ability to provide consultative solutions and understand return-on-investment proposals.

• Customer-focused and relationship-driven.
• Professional and consultative approach to sales.
• Highly motivated, resilient and self-managing.
• Commercially astute with strong business acumen.
• Proactive problem-solver with a positive attitude.
• Organised and capable of prioritising a busy workload.
• Collaborative team player with excellent interpersonal skills.

This is a predominantly…