Senior Account Executive

Boston Retail Solutions
-Job Description

Job Title:

Senior Account Executive

Reports to:

Chief Commercial Officer

Location:

Hybrid

The Senior Account Executive (SAE) will be responsible for driving new business growth, nurturing client relationships, and achieving sales targets. This role requires a strategic thinker with a proven track record in B2B sales, excellent communication skills, and a deep understanding of the wide format graphics and printing industry

POSITION ACCOUNTABILITIES:

• Achieving Revenue Targets:
  The fundamental accountability is to meet or exceed the growth sales targets that will come from building a portfolio of brand new accounts (net new logo’s) and successfully onboarding (e.g. contractual negotiations, rate structures, and service level agreements) into Boston Retail Solutions

KEY RESPONSIBILITIES:

• Building Strong Relationships:
  To build and nurture excellent relationships with new clients to ensure customer satisfaction and drive repeat business.

• Providing Consultative Solutions:
  This involves providing technical knowledge and support for products like wall graphics, floor graphics, wraps, signs, digital displays, and other custom graphics.

• Managing the Entire Project Lifecycle: SAE is responsible for overseeing projects from start to finish, which includes providing estimates, preparing contracts, and collaborating with design and production teams to ensure final deliverables meet client expectations.

• Proactive identification and pursuit of new sales opportunities. This involves generating new business through effective solution sales techniques and managing the entire sales process from initial prospecting to securing deals

• Top performers can demonstrate sales acumen, product knowledge, and a strong client-centric approach to relationship management. The SAE identifies and pursues new sales opportunities through proactive outreach, networking, and lead generation.

• Builds and maintains strong, long-lasting client relationships, understanding their needs and providing tailored solutions.

• Use given sales strategies to achieve and exceed individual sales quotas

• Creates compelling proposals and delivers engaging presentations to prospective and existing clients.
  
  This requires comprehensive client and project management as well as providing product knowledge and technical support to customers, conducting presentations, and even providing estimates for custom graphics and digital displays.

• Stay informed about industry trends, competitive landscape, and market demands to identify new growth opportunities.

• Work closely with the design, production, and installation teams to ensure seamless project execution and client satisfaction.

• Maintain accurate records of all sales activities and client interactions in the CRM system, providing regular reports on sales performance, contacts made, and sales step progression

EXPERIENCE, EDUCATION AND

SKILLS:

• Bachelor’s degree in business, marketing or related field/or equivalent experience is required.

• 5+ years of proven experience in selling B2B graphic print services

• Success in selling graphic print services to some or all of these groups: retailers, QSR, restaurants, event service companies, hospitality companies or the sports market.

• Experience in the graphic design, printing, or signage industry is highly preferred.

• Demonstrates technical specialization in printed wide format materials, ideally selling wall wraps, fleet wraps, floor graphics and related event materials, in the retail, QSR, restaurant, retail services, hospitality markets

• Exceptional communication, negotiation, and presentation skills.

• Strong customer relationship management skills, including the creation of customer messaging and excellent verbal skills.

• Ability to effectively communicate with multiple levels in the organization including C-Suite.

• Strong business acumen and ability to understand complex client needs.

• Hub Spot and or relevant direct experience with CRM as a prospecting tool.

• Strong organizational and time management skills with demonstrated success as a self-starter working independently.

• Self-motivated, proactive, and results-driven.

• Ability to learn and articulate technical…