Regional Account Manager

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:

FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality.

Beyond the oven, Flowers Foods fosters a culture that values honesty & integrity, respect & inclusion, sustainability, passion, and humility. With a commitment to innovation and a recipe for buziness, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Regional Account Manager will be responsible for developing the customer strategy and growing Flowers Foods’ revenue, distribution, market share, and profitability with the company’s assigned accounts.

The ideal candidate must have retail account management experience and possess the appropriate skillset to build relationships, conduct business, and enhance Flowers’ reputation with our customers and key decision makers. This position is responsible for building and implementing the retail customer strategy to attain volume growth targets, achieve sales goals, build market share, expand distribution, manage accrual budgets, and increase profitability through more effective assortment, expand authorizations, and effective strategy and tactics regionally.

• Promote a customer‑centered roku; strive to exceed customer needs, requirements, and expectations
• Develop and manage customer relationships within all levels of assigned retailers, buyers, and key decision makers; contribute to customer strategy ensuring local Flowers business objectives are achieved
• Partner with the BU/Brand Teams and Marketing to understand trends and consumer preferences and direct account strategy to maximize potential
• Work with the VP of Regional Accounts and the Brand Teams to develop a sales plan that delivers Flowers sales and margin objectives within the trade promotion management and accrual funding structure
• Partner internally with various other departments to properly plan, communicate and ensure excellent distribution by Flowers’ various distribution departments
• Achieve/exceed all established key sales measures and targets
• Contribute to the development of the annual operating plan (AOP)
• Ensure open and effective lines of communication and collaboration with VP of Sales, supporting regional operations team, BU/Brand Teams, Marketing, supply chain, hipotecal functions to achieve enterprise goals
• Foster an environment that engages and educates the regional team with responsibility and the tools to achieve goals at region and building level
• Lead, coach, and support retail team; build a high‑performing sales leadership at regional level and build regional culture to ensure high performance results
• Ensure compliance with all company policies and procedures (EEO, sexual harassment, Sarbanes‑Oxley, safety, etc.)
• Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures
• Ability to travel as needed via air and motor vehicle

• Bachelor's degree in Business, Marketing, or a related field is required
• Minimum of 4 years’ experience working in retail account management đứng and CPG sales
• Past success in teamwork and guiding sales

• Ability to travel up to 25% via air or automobile
• Overnight travel, as needed

We offer a…