JC-– Marketing Strategy & Governance California State Lottery win

Help shape the Future of Marketing Contract Strategy, Governance, and Vendor Performance!
The California Lottery is looking for a strategic, collaborative, and solutions-driven professional to lead one of the most important and evolving areas in marketing: contract strategy & governance and marketing procurement excellence. If you’re energized by creating structure where there is complexity, guiding high-impact marketing partnerships, and championing best practices that elevate how a statewide brand operates—this role is for you.

About the Role
As the Senior Marketing Specialist (SMS) of Contract Strategy & Governance, you will serve as the division’s high-level independent marketing strategist and lead advisor on:

• Procurement strategy for advertising agencies and other marketing contracts

• Contract governance and operational frameworks

• Vendor performance management

• Compliance, audit readiness, and risk mitigation

Key Responsibilities

• Develop and steward the division-wide contract governance framework

• Guide and support complex, high-profile marketing procurements from concept to execution

• Create and refine vendor scorecards, KPIs, dashboards, and performance tools

• Monitor risks, ensure compliance, and maintain audit-ready documentation

• Provide continuity, support, and strategic oversight for major marketing RFPs

• Serve as an advisor to executives, managers, SMEs, procurement partners, and external agencies

Ideal Candidate Profile
You may be a great fit if you have:

• Experience and understanding of marketing/marketing operations, procurements, and contract management

• Experience leading complex, multi-stakeholder marketing or professional-service procurements

• A strong foundation in governance, project management, compliance, or vendor performance management

• Comfort developing strategic frameworks and operational playbooks

• Ability to navigate cross-functional environments with diplomacy and influence

• A passion for operational excellence—and a talent for turning ambiguity into clarity

If you’re inspired by structure, strategy, collaboration, and making an operational impact — this is your opportunity to lead a vital function within the California Lottery’s Marketing Division.

• Desirable Qualifications
  In addition to evaluating each candidate’s relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
• Proven ability to perform highly complex and sensitive marketing work, serving as a senior-level marketing strategist with experience in marketing strategy, agency management, and contract-aligned deliverable development—capable of shaping strategic direction, defining broad marketing frameworks, translating marketing requirements into contractual obligations, and advising on large-scale, high-impact marketing initiatives.
• Experience or strong understanding of contracts, procurement frameworks/structures, and contract management, including contributing to or leading components of complex procurements, supporting solicitation development, and applying contract requirements, governance principles, and oversight practices throughout the procurement lifecycle.
• Demonstrated ability to design and implement contract governance and vendor performance management programs, such as, developing policies, SOPs, templates, tools, scorecards,
• KPIs/SLAs, audit controls, business reviews, corrective action plans, and cross-functional processes that strengthen oversight, maximize organizational value, and enhance strategic partnerships.
• Experience performing market research, vendor landscapes, benchmarking, and industry analysis to inform procurement decisions and strategic marketing contract governance.
• Han…