Martech - Web Manager

title: web experience manager

status: exempt

report to: director – digital marketing strategy

department: martech

job code: 11958

pay scale: $ - $ annually

the web delivery & experience manager is responsible for the strategic development, execution, and optimization of digital experiences across golden 1’s website, with a focus on driving performance marketing outcomes and improving web funnel conversion. This role blends strategic oversight with hands‑on delivery, ensuring that both bau and campaign-driven web pages are built to meet business goals and member needs.

this individual will lead the creation of high‑impact, conversion‑optimized web experiences, working in close partnership with the content strategy, ux research, and paid media teams. They will ensure that all web pages are aligned with campaign objectives, brand standards, accessibility requirements, and performance benchmarks.

• provides strategic oversight of web delivery within the performance marketing vertical, ensuring alignment with growth marketing, user interface (ui) and campaign objectives.
• leads the execution of bau and campaign‑specific web pages designed to optimize user journeys, drive engagement, and improve conversion across the web funnel.
• collaborates with cross‑functional teams, including content strategy, ux research, paid media, and analytics to deliver cohesive, data‑informed web experiences.
• helps advocate for the continuous evolution of web capabilities with a focus on ui design to support performance marketing, personalization strategies, and a/b testing frameworks.
• manages cms publishing workflows, structural content architecture, and delivery timelines to ensure efficient and scalable web execution.
• partners with creative services and digital strategy to uphold design integrity and support brand standards across all digital touchpoints.
• champions the development and adherence to the digital content style guide, ensuring consistency and clarity across all web content.
• stays current with emerging technologies, digital marketing trends, and best practices in web experience optimization and conversion strategy.
• maintains a thorough understanding of state and federal laws and regulations related to credit union compliance as appropriate to the position.
• creates proper reporting and presents findings and recommendations to various audiences.
• performs other duties as assigned.

• effective oral and written communication skills required to varying levels of analytical daily tasks.
• must possess sufficient manual dexterity to skillfully operate standard office equipment such as a personal computer, voip telephone, printers, scanners, etc.

• internal: all levels of staff.
• external: vendors, management, other financial institutions, etc.

• education: bachelor’s degree in management of information systems, marketing, communications and/or comparable experience. Master’s degree in these disciplines is preferred.
• experience: seven years of demonstrated effective experience in digital marketing. Experience working in a content management system (sitecore experience preferred). Experience in performance marketing including ui/ux design, conversion optimization and a/b testing.
• knowledge/skills:
  • strong knowledge of content management systems, html, css, ms office 365.
  • strong knowledge of design platforms, e.g. Figma, adobe cloud, etc.
  • demonstrated experience of constructing and managing sophisticated digital marketing campaigns.
  • demonstrated experience building conversion focused site experiences.

• carry and respond to a cell phone 7 days a week. May need to diagnose problems from home, occasionally may need to travel to site to correct problem either by car or public conveyance.
• prolonged sitting throughout the workday with occasional mobility required.
• corrected vision within the normal range.
• hearing within normal range. A device to enhance hearing will be provided if needed.
• occasional movements throughout the department daily to interact with staff,…