Marketing - Sr Product Marketing Manager

posted thursday, january 8, 2026 at 11:00 am

pay scale: $ - $ annually

general description:

the senior product marketing manager, leads and manages go-to-market strategies for a product portfolio and works collaboratively with product and cross-functional teams to ensure achievement of growth objectives. Go-to-market strategies include digital and traditional marketing initiatives, leveraging marketing technology tools. This role works closely with business units and leads cross-functional teams to achieve objectives. The senior product marketing manager manages digital and traditional channels, technologies, content, and data to reach and engage target audiences, ensuring a cohesive brand experience.

tasks, duties, functions:

• lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, seo, content marketing, online and banking platforms.
• anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key kpis.
• understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products.
• leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs.
• foster member engagement and increase wallet share through personalized automated member journeys and offers.
• develop data-driven automated, personalized campaigns across channels.
• lead collaboration with product and vertical teams to deliver optimal results tied to our company growth goals.
• build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts.
• define and monitor campaign kpis to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results.
• own and maintain a product portfolio campaign roadmap and strategic briefs.
• report on effectiveness of marketing efforts to leadership.
• foster a culture of collaboration, service excellence and innovation.

physical skills, abilities, and exertion utilized in the performance of these tasks:

• strong oral and written communication skills required to interact or complete technical analysis with credit union staff, management, or vendor partners.
• strong adaption skills contributing to an environment that promotes and enables change to facilitate improved ways of working.
• understanding of agile based development practices.
• must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, printer, facsimile machine, and telephone.
• makes sound decisions in the absence of detailed instructions.
• ability to multitask, work under pressure and tight deadlines; may be required to work extended hours to complete tasks or respond to system production issues.
• develop, document, and maintain operational policies and procedures, including the designing and documenting detailed technical process flows, and the development of operational performance and quality metric standards and reports.

organizational contacts & relationships:

• internal: all credit union staff
• external: vendors, suppliers, government agencies, other industry associations and peers at other financial institutions.

qualifications:

• education:
• bachelor’s degree in marketing, mba preferred.
• experience:
• experience driving product marketing, including go-to-market ownership for product portfolios.
• min of 8+ years’ experience in product focused marketing with strong experience leading digital marketing tactics and strategies.
• experience using data and metrics to drive improvements.
• 8+ years of experience leading, building and executing and scaling-cross functional marketing strategies.
• ability to collaborate with ownership and accountability.
• industry experience and knowledge of the financial industry.
• a rigorous and logical way of thinking, strong communication and presentation skills
• knowledge/skills:
• critical…