Marketing - Sr Product Marketing Manager

Marketing - Sr Product Marketing Manager

Golden 1 Credit Union is seeking a Senior Product Marketing Manager to lead and manage go‑to‑market strategies for a product portfolio. The role collaborates closely with Product and cross‑functional teams to achieve growth objectives, leveraging digital and traditional marketing initiatives and marketing technology tools.

• Lead, develop, and execute integrated, full‑funnel, multi‑channel go‑to‑market strategies and campaigns across website, email, mobile, social media, paid digital, SEO, content marketing, and both online‑ and banking‑platforms.
• Anticipate market trends and customer needs, shaping marketing strategy to grow the portfolio and achieve key KPIs.
• Use insights to inform product positioning and messaging, ensuring consistency in how products are presented.
• Leverage customer insights, behavioral data, and segmentation to design lifecycle, event‑trigger, and loyalty programs.
• Foster member engagement and increase wallet share through personalized, automated member journeys and offers.
• Develop data‑driven, automated, personalized campaigns across channels.
• Collaborate with Product and vertical teams to deliver optimal results tied to company growth goals.
• Build and maintain relationships with external partners, agencies, vendors, and platforms supporting the company’s digital marketing efforts.
• Define and monitor campaign KPIs to measure effectiveness, adjusting strategies as needed to optimize results.
• Own and maintain a product portfolio campaign roadmap and strategic briefs.
• Report on the effectiveness of marketing efforts to leadership.
• Foster a culture of collaboration, service excellence, and innovation.

• Education:
  
  Bachelor’s degree in marketing (MBA preferred).
• Experience:
  
  8+ years driving product marketing and go‑to‑market ownership for product portfolios; extensive experience leading digital marketing tactics and strategies.
• Data‑driven mindset with strong experience using metrics for continuous improvement.
• Leadership:
  Proven ability to build, execute, and scale cross‑functional marketing strategies.
• Collaboration:
  
  Strong communication, presentation, and stakeholder management skills.
• Industry: Knowledge of the financial industry and experience working in a credit‑union or banking environment.
• Critical thinking, strategic development, program/campaign development, ROI analysis.
• Technical skills:
  Proficient in MS Word, Excel, PowerPoint, Outlook; ability to learn new software quickly.
• Project management:
  Accurate timeline, budget, and resource management.
• Organizational:
  Excellent written and verbal communication with people at all levels.
• Digital marketing expertise and proven track record with marketing automation systems.
• Vendor and outsourced resource management.
• Self‑starter, proactive, responsive to change, and open to feedback.

• Prolonged sitting with occasional movement.
• Corrected vision and hearing within normal range.
• Ability to lift 20 lbs. when necessary.
• Occasional travel locally, statewide, and nationally (overnight travel may be required).
• Availability for occasional long work hours.

None.

Seniority Level: Not applicable

Employment Type:

Full‑time
Job Function:
Marketing and Sales
Industries:
Banking, Consumer Services, and Financial Services
Pay Scale: $ – $ annually

This job description provides an overview of the general scope and level of work expected for the position. It is not an exhaustive list of all duties or responsibilities associated with the role. The credit union reserves the right to modify, add, or remove duties as needed without advanced notice. Employees may be required to perform additional tasks and duties as directed by their supervisor, provided such tasks are within the employee’s knowledge, skills, and abilities or can be performed with reasonable training.

Nothing in this job description alters the at‑will employment relationship or limits the credit union’s right to assign or reassign duties or responsibilities to the position at any time.