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Regional Sales Manager, PF​/L; Wholesale

Job in Sacramento, Sacramento County, California, 95828, USA
Listing for: Luxottica
Full Time position
Listed on 2026-01-11
Job specializations:
  • Sales
    Sales Marketing
Job Description & How to Apply Below
Position: Regional Sales Manager, PF/L (Wholesale)

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high‑quality vision care and best‑in‑class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one‑on‑one, developing professional relationships based on trust and care.

The Regional Sales Manager – Luxury/PF (RSM – L/PF) will be responsible for leading a team of sales consultants in hitting sales goals of the Independent Channel. This will be achieved by working with the sales team in developing the business potential of the territory and driving the Luxury/Premium Fashion brand awareness and penetration in the field. RSM – L/PF will be critical in optimizing Luxury/Premium Fashion points of distribution while also providing brand education training and coaching to the sales team.

This role will also be influential in facilitating communication and the execution of promotional opportunities between the field and corporate partners.

MAJOR DUTIES AND RESPONSIBILITIES
  • Works closely with the Regional Sales Director (RSD) and other Sales Manager partners in achieving top line growth and financial targets through sales team and brand strategies.
  • Set quarterly targets and mentor the team in reaching sales and financial goals.
  • Delivers results through effective co traveling on a quarterly basis, coaching, management and mentoring of sales consultants.
  • Ensures Sales Consultants maximize their call cycle and log visits in One Sales Suite visits based on customer profile and Luxottica’s Loyalty Rewards program.
  • Coaching Sales Consultants for success and building upon their selling skills.
  • Prepares for consistent communication with the Brand Marketing director and brand team on periodic calls and other strategy meetings in order to develop & align on corporate brand priorities, field strategy and commercial tactics.
  • Acts as Brand Ambassador in providing feedback to the brand team from the covered region on product assortment, brand strategies, marketing materials & commercial programs.
  • Collaborates with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
  • Responsible to cascade overall portfolio strategy, messaging and priorities to sales team.
  • Partners with the RSD on brand priorities that will help close the quarterly gaps/maximize opportunities in order to align the commercial calendar and drive territory sales goals.
  • Provides RSD weekly verbal/written recaps of team coaching and co‑traveling.
  • Supports the sales force in coordinating market events and brand activities.
  • Responsible for all aspects of sales team people management including but not limited to hiring, onboarding, performance management, development, and driving team engagement and communication.
  • Supports the team in executing training on the brand to customers through local events.
  • Supports Sales Consultants in addressing broader Luxottica portfolio issues as it pertains to select Platinum and Gold accounts.
  • Provides support and attends local trade and industry events.
  • Significant travel required within assigned region up to 80% of time (can be inclusive of overnights).
BASIC QUALIFICATIONS
  • BA or BS degree in Sales/Business or similar a preference
  • Minimum 7+ years wholesale sales experience, specific to optical industry a plus.
  • Experience with demonstrating team leadership
  • Excellent organizational and communication skills
  • Able to work in a fast‑paced environment
  • Ability to quickly generate and…
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