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Technical Sales Specialist

Job in Sacramento, Sacramento County, California, 94203, USA
Listing for: Genuine Parts Company
Full Time position
Listed on 2026-01-20
Job specializations:
  • Sales
    Business Development, Sales Development Rep/SDR, Sales Representative, Customer Success Mgr./ CSM
Salary/Wage Range or Industry Benchmark: 58750 USD Yearly USD 58750.00 YEAR
Job Description & How to Apply Below

Tools & Equipment Technical Sales Specialist

Job Summary
The Tools and Equipment Technical Sales Specialist is responsible for generating and increasing Tools and Equipment sales through NAPA stores and the end user accounts they service. This customer facing role focuses on coordinating and implementing market share-driving products and programs as the street level within a defined sales territory.
Position Performance Measures:
Achievement of sales targets and revenue goals for Tools and Equipment
End user dealer calls
Program implementation
Lead generation
Sales lead conversion
Responsibilities
Customer relationship responsibilities
Problem solving by identifying and addressing customer concerns through discovery and a methodical approach
Effectively convey product information
Effectively manage time within assigned territory and setting sales priorities based on product knowledge and customer relationships
Demonstrate passion for the product, industry, and the sales process
Flexibility in processes being able to adjust your approach based on customer preference and market conditions
Maintain strong relationships and consistent communication to promote product and services
Work closely with store decision makers to expand business volume by identifying and converting sales opportunities
Identify customer needs and collaborate with local store and distribution center teams to provide solutions to those needs
Coordinate with NAPA T & E account support specialists for order entry, tracking, confirmation of purchase orders, and billings adjustments
Leverage team knowledge of peers and suppliers to advance personal knowledge
Identify areas of opportunity and advise management accordingly
Maintain and advance understanding of product offerings, education, programs, warranties, and rebates
Communicate regularly with managers, vendors, and colleagues with pertinent information regarding sales, service, or challenges
Perform periodic account reviews to update management on key progress indicators
Any other duties assigned by director supervisor
Qualifications
Bachelor’s degree in business, Marketing, or related field; advanced degree or relevant certifications are preferred
Sales management experience, preferably within the automotive aftermarket or tools and equipment industry
Proven track record of meeting or exceeding sales goals
Strong leadership skills
Excellent communication, negotiation, and interpersonal skills
Ability to think strategically and execute tactically in a fast-paced environment
Proficient with CRM and sales analytics tools

Preferred Qualifications
Advanced degrees or professional certifications related to sales or management
Experience managing geographically dispersed sales teams
Deep knowledge of automotive tools and equipment market
Leadership
Embodies the following values: serve, perform, influence, respect, innovate, team.
Effectively communicates by motivating and inspiring others through clear and proactive communication.
Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
Makes balanced decisions and thinks strategically by being a forward thinker.
Physical Demands / Working Environment
Typical workday conducted in office and customer site environments.
Ability to travel up to 75% of the time.
Be able to sit or stand for up to 9 hours/day.
Exposed to vibrations and dust, with noise level at moderate to low decibels.
Must be able to lift up to 50 pounds at times.
Specific vision ability required by this job includes close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
We offer a competitive starting salary of $58,750.00 for this position. Please note that total compensation may vary based on individual skills, experience, and qualifications. We believe in rewarding our employees fairly and encourage candidates to discuss their unique backgrounds during the interview process.
Benefits:
Health Insurance:
Comprehensive medical, dental, and vision plans.
Retirement Plan: 401(k) with company match.
Paid Time Off:
Vacation, personal days, holidays, sick days, and…

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