Division Manager, Broad Market - Nor Cal

JOB SUMMARY

The Division Manager, Broad Market Nor Cal, is responsible for leading sales and execution across On-Premise, Off-Premise, and Independent accounts throughout the Northern California market, as well as achieving all volume and distribution goals for The Wine Group, Inc. portfolio of brands. The Division Manager will also be responsible for developing and executing pricing/programming strategies in coordination with the TWG Leadership Team.

Additionally, the role will have responsibilities across On-Premise, Off-Premise, Independent, and key regional accounts. This entails strategy development and distributor channel leadership, including partnership and management across all levels of the distributor organization, from Sales Representatives and Area Managers to Sales Directors, Vice Presidents, and senior leadership.

The Division Manager is directly responsible for the leadership, direction, and performance management of the On‑Premise Market Specialist. This includes setting clear priorities, aligning execution to market and brand strategies, and ensuring consistent standards of on‑premise execution across the division.

The Division Manager will spearhead efforts to increase TWG’s market share, execute programs, and prioritize brand initiatives.

There will be routine travel within assigned markets, with a strong focus on providing high-volume support in Northern California, including San Francisco, East Bay, San Jose, and Sacramento.

The preferred candidate will belocatedwithin easy commuting distance for these markets.

ESSENTIAL FUNCTIONS

• Responsible for building and owning relationships in On-Premise, retail
  
  Off-Premise/ Independent Accounts,andKey regional accounts along with a high focus on Distributor Management.
• Assistin developing and implementing annual operating plan which includes financial, volume, and distribution objectives.
• Collaborate withTWGmanagement team to ensure newitem& monthly retail priority executionarebeing achieved.
• Schedule and lead effective distributor sales meetings withall levels of management.
• Introduce creative sales execution concepts, share across state lines/regions if successful and aspire to be a leader in best practices.
• Administrative responsibilitiesincludecomplete monthly CPR, complete monthly phasing calendar,maintain working key account list, andcompletingany relevant Travel & Entertainment expenses on a weekly basis.
• Manage assigned budgets including incentives,travel &entertainment,and other departmental expenses.
• Ensure all sales practices are compliant with state & company policies/law.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.
• Establishing clear expectations for the Market Specialist’s focus, priorities, and day‑to‑day execution.
• Providing coaching, direction, and ongoing performance feedback to Market Specialist.
• Ensuring alignment between Market Specialist activities and broader sales objectives.
• Leveraging the Market Specialist to support key on‑premise initiatives, activations, and executional standards.
• Evaluating effectiveness and adjusting focus based on business needs and market conditions.

OTHER FUNCTIONS

• Results oriented, innovation, strong problemsolvingand negotiation skills.
• Ability to work and succeed indynamicentrepreneurial environment.
• Ability to multi-task, work independently and with a team in a fast-paced,high-volume environment with emphasis on accuracy and timeliness.
• Prioritizing while adapting to changing priorities.
• Demonstrated reliability and punctuality, work effectively inteam/crew environment, adherence to all…