Digital Content Manager - Wnem

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

At WNEM, it is our job and inherent desire to be the best local television station in the Mid
- Michigan market and the #1 digital platform across the state, region, and the country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. We have the top-rated news station plus broadcast website. We are a Midsize market with opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller.

Essential to that effort is a foundation of honesty and integrity — qualities which help us earn and build trust with our viewers, co-workers, and business partners.

WNEM is looking for a forward-thinking, high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all WNEM multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance, while ensuring the station stays ahead of digital best practices and emerging trends—including SEO and social strategy.

As part of the newsroom leadership team, the Digital Content Manager helps deliver accurate, timely, and compelling content for a diverse audience. The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced, deadline-driven newsroom.

• Write and publish breaking and enterprise coverage across WNEM’s digital and various social platforms.
• Lead the collection and verification of user-generated content and produce enterprise/interactive storytelling, including interactive maps, infographics, special online streams, and CTV shows.
• Use analytics to monitor engagement, optimize video and story placement, and increase overall digital consumption.
• Expand CTV adoption and engagement by partnering with news and marketing teams to create and promote exclusive CTV content on platforms such as Roku, Amazon Fire TV, and Apple TV.
• Increase social referrals by developing engaging, shareable content that drives users back to WNEM’s owned and operated platforms.
• Track algorithm changes on platforms such as Facebook, Instagram, and Tik Tok and adjust posting strategies as needed.
• Lead WNEM’s responsible AI strategy by developing ethical AI-use guidelines, evaluating and improving AI tools for content and engagement with human oversight, and staying current on AI trends to enhance content delivery, all in compliance with our company AI policy.
• Work with the digital team and other newsroom leaders to build and execute content plans, including regular reviews of successes and opportunities using digital analytics tools.
• Lead and coach a team of digital content creators, ensuring they are…