Marketing Director - Corporate Services - MI

MARKETING DIRECTOR CORPORATE SERVICESMICHIGANPOSITION SUMMARYSpicer Group is seeking an experienced Marketing Director to lead our marketing team. This role will work closely with the executive leadership team to set the strategic direction of the marketing department and ensure the fulfillment of those goals. The ideal candidate will have experience effectively leading marketing teams, supporting strategic planning, and technical expertise in brand management.

THE COMPANYSpicer Group is a multi-disciplinary engineering, surveying, planning and professional services company with offices in Michigan, Ohio, and Georgia. We continue to expand our geographic footprint while providing our teams with strong technical and corporate support. Spicer Group is committed to maintaining tightly held private ownership, creating meaningful ownership opportunities for high performers who uphold our core values and build successful teams.

Spicer Group was given the prestigious 2026 Circle of Excellence Platinum Award, recognized by PSMJ, as well as named the ACEC Michigan Firm of the Year in 2025.Spicer Group prides itself on our core values of commitment to growth, great client relationships, excellent services and solutions, maintaining a team environment, and integrity in all we do. We are seeking a leader who will model these values and embed them in regional decisions, relationships, and results.

Spicer Group, Inc. offers a comprehensive benefits package that reflects our respect and commitment for our employees, their contributions, professional goals, and personal goals. This includes, but is not limited to:

Competitive Pay Health, Dental, and Vision Insurance Options
401(k)-match program

Paid Holidays Sick and Vacation Days Profit Sharing Tuition Reimbursement Paid Professional Development Excellent Working Conditions The latest industry technology

Fitness Reimbursement KEY RESPONSIBILITIES Marketing Group Leadership Leads the development and execution of the marketing department’s strategic direction, ensuring firmwide initiatives align with business development and operational goals

Collaborates with executive leadership, Regional Vice Presidents, Technical Directors, and Business Development team to establish marketing priorities and measure return on marketing investment

Develops annual marketing budget for digital and print communications, staffing, sponsor ships, and other key expenses

Provides mentorship and performance management for the marketing team Works closely with the Marketing Manager on departmental structure and work balancing to meet the demands of the organization

Strategic Planning Support Identifies emerging market opportunities and present to executive leadership

Maintains an understanding of AEC industry trends, competitors, procurement practices, and market dynamics

Proposal & Business Development Provides strategic direction for proposals, statements of qualifications, interviews, presentations, and other pursuit materials to maintain high-quality standards

Acts as the steward of the brand, ensuring consistent voice, messaging, and visuals across all platforms

Directs strategies that strengthen the firm’s market position, supporting lead generation, client retention, brand awareness, and growth within target markets

Obtains deep understanding of different service line offerings along with varying proposal and pursuit requirements of target markets

Communication & Branding Oversees the execution of external communications, including digital marketing, website content, public relations, industry awards, and social media

Develops the strategic plan for internal marketing efforts and communication that promote company culture, employee engagement, and retention

Guides crisis management…