Communications Officer French Services

Position Title

Communications Officer, Saguenay (French Services)

Permanent

French

French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date: :59 PM

Radio-Canada’s Community Experiences and Partnerships team in Saguenay is looking for a Communications Officer.

Reporting to the Manager, Community Experiences, you are responsible for developing, co‑ordinating and delivering brand activations and events that position the Radio‑Canada brand, maximise its reach and strengthen its presence in the community while deepening Canadians’ connection with the public broadcaster.

This is a hybrid, permanent position based in Saguenay.

• Develop, plan and deliver brand activations and original event‑based experiences across the Saguenay‑Lac‑St‑Jean region, with the goal of generating interest and engagement among audiences for the public broadcaster, its properties and products.
• Take part in negotiating, drafting, monitoring and implementing partnership agreements.
• Roll out and co‑ordinate marketing communications plans to ensure optimal exposure for initiatives.
• Draft clear strategic briefs, ensuring they are properly understood by stakeholders (field activations, ambassador briefs, etc.); work collaboratively with the various communications teams (360 strategy, creative studio, etc.).
• Be involved in designing brand activations aligned with marketing goals as well as developing and rolling out activations and major events.
• Help plan the event calendar and production schedules, co‑ordinate all steps, do location scouting and manage budgets.
• Manage contests tied into our partnerships: oversee copywriting for all promotional channels (website, banners, social media); draft contest rules; obtain legal approvals; research, negotiate and manage prizes, communications and visibility; contact and follow up with winners and suppliers.
• Assist the media relations team in drafting and issuing news releases.
• Guide programming and technical teams in developing remotes in connection with community activities and partnerships.
• Co‑ordinate needs for ambassador services during partnership and/or community experience activities, providing them with appropriate training and guidance.
• Assist in evaluating the performance of implemented solutions to identify opportunities for improvement.
• Regularly measure the performance of activities, conduct post‑mortems and optimise results.
• Manage and respond to inquiries in the partnerships email account.
• Support event and cultural‑mediation operations as needed.

• University degree, or substantial equivalent experience, in communications, advertising, marketing or a related field
• Three (3) years’ experience in similar positions

• Knowledge of CBC/Radio‑Canada, its mandate and its programming
• Demonstrated negotiation, planning and organisational ability
• Leadership, self‑direction, sound judgment and initiative
• Strong ability to manage multiple projects concurrently and handle stress
• High degree of creativity in designing promotional events and activities
• Creative, solutions‑oriented team player with the ability to meet deadlines that may be tight at times
• Proficiency with project management tools such as Google Sheets, Google Calendar, Jira, Canva and any other relevant software
• Demonstrated superior editorial skills
• Good knowledge of the creative community in the Saguenay‑Lac‑St‑Jean region
• Experience with and strong grasp of marketing principles and brand‑building
• Availability to…