Email Marketing Specialist

About Propper

For over 50 years, Propper has been a trusted leader in tactical apparel and gear-supplying military, law enforcement, and everyday consumers with high-quality, purpose-built products. We are a fast-growing, innovative organization with a strong digital presence and we're looking for a creative and analytical Email Marketing Specialist to help elevate our customer engagement across multiple channels.

As an Email Marketing Specialist, you will play a key role in bringing our brand to life through well-crafted, data-driven email and SMS campaigns. You'll design and optimize automated journeys, support content planning, and help drive acquisition, retention, and overall revenue growth. This is an opportunity to join a highly collaborative marketing team where your ideas will influence strategy and have measurable impact.

• Develop and execute email and SMS marketing campaigns that support Propper's B2B and B2C goals.
• Segment lists and personalize content to increase engagement and conversions.
• Build automated customer journeys that support lifecycle stages—including onboarding, post-purchase, and re‑engagement.
• Conduct A/B tests for creative, subject lines, layouts, and CTAs to continuously improve performance.
• Analyze campaign data and prepare reports on KPIs to guide strategy for acquisition, retention, and revenue growth.
• Maintain list health and deliverability standards to ensure strong inbox placement.
• Collaborate closely with the marketing team to align email communication with promotions, product launches, and brand initiatives.
• Ensure all communications follow GDPR, TCPA, and CAN‑SPAM compliance standards.
• Stay current with email marketing best practices, automation trends, and personalization technology.

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in email or digital marketing
• Strong understanding of analytics and data‑driven decision making
• Excellent copywriting and editing skills
• Basic graphic design or layout experience (Figma, Canva, etc.)
• Ability to manage multiple projects in a fast‑paced environment

• Experience with an ESP/marketing automation platform—Dotdigital strongly preferred
• HTML/CSS familiarity for email formatting
• Strong analytical skills and performance‑driven mindset
• Creative problem solving and strategic thinking
• Excellent communication and organizational skills
• Adaptability to evolving tools and digital trends

• Opportunity to directly influence and grow a key revenue‑driving channel
• Work with a collaborative and supportive marketing team
• Competitive compensation and benefits package
• Career growth within a fast‑evolving digital environment
• Employee discounts on apparel and gear

If you're a creative storyteller, data lover, and automation enthusiast ready to take ownership of a high-impact channel— we'd love to meet you.

Apply today and grow with Propper!