Director of Growth Marketing

Fireclay Tile is here to revolutionize the tile and design industry. By implementing an innovative digital platform paired with unmatched artisan-crafted products and client service, we've made it easier than ever to specify and purchase beautiful, sustainable tile sourced and handcrafted in the US. Our tireless commitment to innovation, transparency, and sustainability has not gone unrecognized. We aim to grow 25-35% annually and are the first tile company recognized as a B Corp for how we use Business as a Force for Good.

With an innovative product, an ambitious team, and an inspiring mission, we're changing the way you think about tile. Come join the makers who support the dreamers !

Location:

San Francisco Bay Area preferred. Remote U.S.

- based candidates considered, with occasional San Francisco Bay Area travel.

As Director of Growth, you will lead Fireclay’s growth engine across homeowner, Trade, and commercial customer journeys. You will own the growth roadmap for  and lead the connected work across performance marketing, lifecycle, E-Commerce conversion, SEM, SEO, GEO, affiliate and partner growth, site experience, measurement, and AI-enabled workflows.

This role reports to Eric Edelson , Fox Marble and Fireclay’s CEO, and will partner closely with the VP of Technology, VP of Sales, VP of Brand & Product, and VP of Client Success. Technology owns engineering and delivery. Brand & Product retain final creative and product direction. You own the growth strategy, media budget, website growth roadmap, performance priorities, and operating cadence that connect those efforts to commercial outcomes.

You will inherit an agency and part of a team, then build the capability around you. This is a salary role, target total annual compensation of $150,000–$250,000, inclusive of base salary, bonus, and equity, depending on experience and scope.

Fireclay is working to double revenue over the next 24 months. As Director of Growth, you will help build the demand engine to make that possible. Your mandate is to scale media investment from low six figures today toward mid- and high-six figures over time, but only where the data proves we can do so profitably. You will build the measurement, customer journeys, website experience, creative-learning system, and operating rhythm that turn more demand into qualified samples, new customers, Trade relationships, and revenue.

This role is for a builder who wants to join a team and help shape a brand. You care about the product, the customer, and the people making it. You know that durable growth comes from understanding a brand deeply and working exceptionally well with the people responsible for product, technology, sales, service, and creative, not optimizing channels in isolation. You will not inherit a finished machine.

You will help build one.

• Build the growth engine required to help double Fireclay revenue in 24 months.
• Own the growth funnel from investment and qualified traffic through sample order, purchase, Trade engagement, revenue, and contribution.
• Lead paid-media strategy, agency management, budget allocation, creative learning, and performance accountability. Define when Fireclay should spend more, hold, or pull back using customer quality, conversion, revenue, and contribution guardrails—not platform ROAS alone.
• Own the growth roadmap for , including customer journeys, landing pages, merchandising, UI/UX improvements, site performance, and conversion opportunities.
• Build an integrated sample-to-purchase system across paid acquisition, lifecycle, on-site experience, sales and client-success handoffs, and post-sample communications.
• Activate profitable growth opportunities…