Director of Strategic Market - Data Centers

Position: Director of Strategic Market Growth - Data Centers

New Opportunity within Enterprise Sales:

Reporting to the Vice President of Enterprise Sales, the Director of Strategic Market Growth-Data Centers will serve as the enterprise-level owner for ATS's participation in the data-center industry - responsible for driving market strategy and growth, cross-functional coordination, performance visibility and analytics, authority and escalation, customer and market engagement, and internal enablement across all business divisions.

This role acts as the single point of accountability for success in the data center segment, ensuring ATS presents a unified voice to customers, suppliers, and EPCs. Working closely with Marketing, Sales, Customer Service, and Operations, the Director of Strategic Market Growth-Data Centers will guide enterprise collaboration to achieve profitable and sustainable growth.

Scope of Opportunity:
Market Strategy & Growth

• Translate enterprise priorities into a unified data-center market strategy aligned with ATS's vision for sustainable, profitable growth.
• Define short- and long-term growth objectives for supplier-routed, EPC-driven, and owner-direct freight.
• Identify target EPCs, OEMs, and suppliers using industry resources (IRI), project data, and external market intelligence.
• Lead the development of the annual Data Center Market Plan, including volume, revenue, and margin goals by division.
• Develop business cases for strategic investments in capacity, marketing, equipment or technology to support market expansion.
• Partner with Finance and Pricing to measure market profitability and ROI by project and customer type.

Cross-Functional Coordination

• Facilitate alignment and communication among Marketing, Sales, Customer Service, and Operations to ensure a consistent customer experience and unified market presence.
• Lead the enterprise Data Center Market initiative within the Market Strategy framework, coordinating progress and reporting outcomes to executive leadership.
• Collaborate with division leaders (Heavy Haul, Flatbed, Logistics and Vans) to align planning, pricing, and resource allocation.
• Serve as change agent and promote an integrated enterprise roadmap to align systems, reporting, and training on Data Center initiatives.

Performance Visibility & Analytics

• Build and maintain a unified view of the Data Center pipeline by integrating CRM, IRI, and operational data.
• Track total revenue, margin, claims and service performance across all divisions.
• Partner with IT to develop and maintain Power BI dashboards for leadership visibility.
• Prepare quarterly market performance reports for the Executive Team and Board.
• Identify and monitor emerging trends, capacity constraints, and growth opportunities.

Authority & Escalation

• Exercise authority when cross-divisional issues threaten service quality or customer experience, including pausing execution or escalating issues to divisional or executive leadership when necessary to protect customer commitments and enterprise performance.
• Serve as the enterprise coordinator ensuring accountability and alignment for cross-divisional projects.

Customer & Market Engagement

• Shape and oversee ATS's external presence in the data-center ecosystem while collaborating with Business Development Managers (BDM) and National Sales Representatives (NSR) who own key relationships.
• Define an engagement strategy that leverages BDM and NSR expertise and clarifies how responsibilities are shared across EPCs, OEMs, and suppliers.
• Coordinate enterprise-level introductions and relationship-building at executive and strategic levels, ensuring unified messaging and customer experience.
• Support and empower BDMs and NSRs in expanding supplier-level relationships into new geographies or vendors to grow new business.
• Represent ATS at key data-center industry events (e.g. Data Center World, 7x24 Exchange, AFCOM) alongside BDMs, NSRs, and leadership.
• Ensure ATS is included in qualification lists, bid invitations, and early project discussions.

Internal Enablement

• Lead internal communication around Data Center objectives, performance, and success stories.
• Maintain a central repository of resources, playbooks, and marketing materials.
• Oversee market-specific training for Sales, Customer Service, and Project Managers.
• Foster a culture of collaboration and professionalism consistent with ATS's iDRIVE values.
• Model servant leadership by connecting divisional priorities to ATS's mission of Helping People Succeed.

Additional Duties

• Serve as a role model and demonstrate by their actions ATS's Mission, Vision, and Values in a consistent, effective, and reliable manner.
• Support ATS's culture by aligning actions, behaviors, performance and decisions in accordance with the Company's values as set forth in our All-Employee Competencies.
• Carry out managerial and leadership responsibilities in accordance with ATS's policies and applicable laws.
• Perform key All-Director Responsibilities;
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