Marketing Generalist

BASIC FUNCTION SUMMARY

The Marketing Generalist provides hands‑on support across integrated marketing programs, working directly under the Senior Marketing Manager. This entry‑level, growth‑minded role assists with lifecycle marketing strategy, campaign execution, project trafficking, and sales enablement initiatives. The ideal candidate brings foundational marketing experience—preferably within promotional products—along with strong organizational skills and a desire to develop their capabilities within a collaborative, fast‑paced environment.

ESSENTIAL FUNCTIONSLifecycle Marketing Strategy & Execution

• Support the design and implementation of lifecycle marketing strategies from acquisition to retention.
• Help map and manage customer journeys, building targeted communications for each stage.
• Assist in building, managing, and optimizing automated and triggered campaigns across channels (email, SMS, push, direct mail, on‑site chat).

Sales Enablement

• Assist in developing and updating sales collateral (presentations, playbooks, product guides, case studies, competitive analysis).
• Support maintaining a centralized content repository with up‑to‑date sales resources.
• Conduct market research and competitive analysis to inform sales strategy.
• Help define and refine sales enablement strategies, identify performance gaps, and support action plans.

Project Trafficking & Cross‑Functional Support

• Provide day‑to‑day support for trafficking requests and deliverables between sales, marketing, creative, and vendors.
• Track project status to ensure timelines, accuracy, and brand alignment.

General Marketing Support

• Assist with cross‑functional initiatives including campaign coordination, project management, and KPI reporting.
• Support marketing calendars, content workflows, and project schedules.
• Participate in brainstorms, planning sessions, and review cycles with senior team members.

MINIMUM REQUIREMENTS

• 0–4 years of marketing experience (B2B or B2C); promotional products or lifecycle marketing experience preferred.
• Candidates with 0‑2 years’ experience may be considered based on other skills and qualifications.
• Knowledge of marketing automation tools, CRM systems (Net Suite, Hub Spot), email platforms, or sales enablement software preferred.
• Strong organizational, multitasking, and communication skills.
• Ability to work collaboratively and manage multiple projects simultaneously.

Required Education

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Equivalent work experience may be considered.

WORKING CONDITIONS

• Fully remote (U.S. only), with flexibility to support ET/EDT time zone as primary.
• Dedicated workspace and reliable high‑speed internet.
• Frequent virtual communication including video conference/email/chat.

BENEFITS

• Competitive Compensation Package
• Medical, Dental, Vision, Life and Ancillary product options
• HSA and FSA
• Traditional and Roth 401(k) with employer matching contributions
• Paid Time Off with Holidays
• An engaging work life with life balance
• Growth opportunities
• 100% remote workforce

Salary Range

$50,000 - $57,000 annually
Compensation for this role will vary based on factors such as qualifications, experience, skill level, and competencies. The Company will meet minimum wage or the minimum of the pay range (whichever is higher) based on city, county, and state requirements.

We are an Equal Opportunity Employer!

ePromos is committed to creating a diverse workplace environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We do not accept resume submissions from third party recruiters.

#J-18808-Ljbffr