VP, Marketing Technology

Optum Tech is a global leader in health care innovation. Our teams develop cutting-edge solutions that help people live healthier lives and help make the health system work better for everyone. From advanced data analytics and AI to cybersecurity, we use innovative approaches to solve some of health care's most complex challenges. Your contributions here have the potential to change lives.

Ready to build the next breakthrough? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

The Vice President of Marketing Technology is responsible for driving AI-forward engineering transformation across the enterprise marketing technology and media technology ecosystem, enabling scalable, production-grade AI capabilities that power personalized, data-driven consumer engagement across United Healthcare's businesses.

This leader translates complex marketing and media business challenges-such as customer acquisition, personalization, campaign orchestration, media planning and activation, and consumer engagement-into deployable AI-enabled solutions, platforms, and products. The role will lead enterprise martech and media tech engineering at scale, embedding AI across the full marketing and media technology lifecycle (AIDLC)-from ideation through production monitoring-across the customer data platform, campaign management, marketing automation, and media buying and measurement ecosystem.

The impact of this role is direct and measurable: driving marketing effectiveness, improving consumer acquisition and retention, increasing media efficiency and ROI, and strengthening data privacy and compliance through AI-first modernization, platform reuse, and operational excellence-while modeling United Health Group values of Integrity, Quality, Inclusion, Compassion, Relationships, Innovation, and Performance.

You'll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges.

For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Define and execute an enterprise marketing technology and media technology strategy aligned to business growth and consumer engagement objectives
• Embed AI and data-driven decisioning across core value streams: customer acquisition, personalization, campaign orchestration, and media activation
• Advance a first-party, enterprise-grade marketing and media platform strategy
• Drive scaled adoption of AI-first engineering practices, including AIDLC (AI Development Life Cycle), reusable AI capabilities, responsible AI controls, and enterprise tooling
• Advance the marketing technology talent strategy through role-based enablement and capability building across the organization

• Build and scale the enterprise martech stack, including marketing data platform (MDP), marketing automation, campaign management, and content management systems
• Lead the configuration, integration, and optimization of Adobe Experience Cloud solutions to deliver personalized, data-driven customer experiences across channels.
• Own the media technology ecosystem, including ad serving, programmatic and paid media activation, marketing mix modeling, and attribution/measurement platforms
• Enable real-time personalization, audience segmentation, next-best-action and offer decisioning, and journey orchestration at scale
• Support required member and consumer communications across regulated channels, including email, SMS, direct mail, and digital notifications
• Modernize cloud data platforms supporting marketing and media use cases,…