Blue Sparq Marketing – Senior Digital Manager

Employment Type: Full-time

Location: Minnesota-based or remote within the United States

Reports To: VP Strategy and Client Success

Salary Range: $100,000 to $125,000 based on experience

Blue Sparq Marketing is a woman-owned, Minnesota-based agency built for leaders who want real growth without more marketing noise. We help businesses simplify, clarify, and amplify their marketing across every touchpoint. Our team brings strategy and execution together across branding, content, campaigns, websites, digital performance, Hub Spot, and marketing operations.

We primarily work with growing organizations in manufacturing and professional services. Our clients count on us to make marketing clearer, more connected, and more effective.

We are looking for a Senior Digital Performance Manager to lead digital strategy, execution, measurement, and optimization across a variety of client accounts.

This is a senior, hands-on individual contributor role. You will personally build, launch, manage, analyze, troubleshoot, and optimize digital programs. You may coordinate with developers or specialized contractors when needed, but you will remain accountable for the work from strategy through implementation and results.

We need someone who understands how paid media, analytics, SEO, AEO, GEO, websites, and conversion strategy work together. This role has no direct reports at launch and is not designed for someone who only creates strategy or facilitates the work of others.

• Analytics tracking and reporting
  • Own the accuracy and reliability of analytics and conversion tracking across assigned client accounts
  • Configure maintain troubleshoot and validate Google Analytics 4 and Google Tag Manager
  • Monitor Google Search Console for search visibility indexing crawling and technical issues
  • Implement and use Microsoft Clarity or similar tools to evaluate website behavior
  • Establish and maintain event tracking conversion actions pixels UTMs and campaign measurement standards
  • Diagnose tracking issues as websites forms campaigns and conversion paths change
  • Build dashboards and reports that connect performance to client goals
  • Translate data into practical recommendations while clearly communicating data limitations
• SEO AEO GEO and website performance
  • Develop SEO strategies covering technical health on-page optimization content search intent authority and conversion
  • Conduct or oversee keyword research competitive reviews website audits and organic performance analysis
  • Identify issues involving crawlability indexation metadata internal linking redirects duplicate content structured data site architecture and page performance
  • Build practical strategies for answer engine optimization generative engine optimization and AI-driven search
  • Recommend improvements to schema FAQs content structure reviews listings backlinks and other authority signals
  • Evaluate websites as lead-generation and business-development tools
  • Improve landing pages forms calls to action navigation and conversion paths
  • Make routine website and content updates within Word Press or similar platforms
  • Create clear requirements for developers and review completed work for accuracy
  • * Advanced website development is not required. You should understand how websites work, feel comfortable making routine updates, recognize when something is wrong, and communicate clearly with technical partners.
• Paid media and campaign performance
  • Develop digital strategies based on each client’s goals audiences sales process budget and market
  • Plan launch manage and optimize campaigns across Google Ads, Meta and Linked In
  • Manage paid search, paid social, remarketing, display, Performance Max and other appropriate campaign types
  • Build campaign structures keyword plans audiences budgets bid strategies and testing plans
  • Monitor lead volume, lead quality, conversion rates, cost efficiency and return on advertising investment
  • Identify wasted spend and shift budget toward the strongest opportunities
  • Partner with copywriters and designers on campaign messaging, creative, landing pages and offers
  • Connect campaign performance to qualified leads opportunities, applications, appointments, or sales
• Client and agency ownership
  • Present strategies campaign plans audit findings results and recommendations directly to clients
  • Explain complex performance and technical issues in language clients and teammates can understand
  • Investigate meaningful changes in…