Inside Sales Representative

Company Description

Superior provides profit-driven solutions, personalized services and first-rate food service equipment and supply products to help achieve an unrivaled guest experience. Built by over 40 years of experience, we offer innovative and cost saving ideas that bring your culinary vision to life. Superior Equipment participates in every aspect of the restaurant supply, hospitality, and beverage industries. From designing commercial kitchens to delivering barware supplies, from installing food service equipment to staging the perfect tabletop - with our full spectrum of services and products - we bring inspiration to the table.

At Superior Equipment, our customers come first. As an Inside Sales Representative, you will cultivate relationships, develop new business, and provide innovative solutions to our customers, helping them to achieve their goals and, in return, yours! We invite you to join our inside sales team where you’ll experience a world where servant leadership and cutting-edge tools and training come together to support your career growth and financial objectives.

As an Inside Sales Representative, you’ll be responsible for the overall sales and relationship management efforts for existing and prospective customers. This includes pursuing new customers, deepening and strengthening existing customer relationships. This individual will be responsible for maintaining a book of existing accounts, acquiring new accounts with recurring business and will be managing internal relationships to support the needs of those customers.

This in office full time position works to satisfy customers’ needs and requests, respond to their queries in a timely manner and aspire to deliver a positive customer experience.

• Proven experience in sales, account management, or business development
• Participate in cross-functional teams to ensure the continuous, on-going improvement of processes, methods, productivity and quality, while reducing costs.
• Acquire knowledge on the product and services offered by our suppliers providing the customer with options and choices to their program needs.
• Understand and articulate product features and benefits
• Excellent negotiation and analytical skills
• Proficiency in Salesforce or other CRM software is a plus
• Strong market knowledge and the ability to identify new business opportunities
• Exceptional communication and interpersonal skills
• Customer service-oriented mindset, with a focus on building long-term relationships

• Develop and maintain relationships with new and existing clients
• Conduct market research to identify potential customers and their needs
• Generate leads and follow up on sales opportunities
• Maintain a well-developed pipeline of business (current customers and prospects)
• Track and complete all assigned sales CRM metrics (calls, quotes, emails, tasks, meetings) in company CRM, Salesforce, and keep current by updating information daily.
• Meet and/or exceed set margin targets
• Proactively reach out to organizations, companies, restaurants, associations that may need Superior services and products.
• Present and demonstrate products or services to potential clients
• Negotiate contracts and close sales deals
• Collaborate with internal teams to ensure customer satisfaction
• Provide excellent customer service throughout the sales process
• Focus is on growing revenues of existing assigned accounts (penetration) and acquiring new accounts with recurring business.
• Responsible for customer education including industry trends, ideas and understanding their business needs.
• Responsible for product demos and new customer onboarding.

• Build customer loyalty- take clear course of action to quickly solve problems without making unreasonable commitments.
• Managing work- prioritize, schedule and stay focused.
• Initiate action- respond quickly and take action
• Decision making- gather information- choose action and commit.
• Follow up
  - Communicate a time frame, gather information and evaluate
• Continuous learning- search to learn new skills and challenges you are unfamiliar with.
• Energy
  - Maintain stamina and maintain effectiveness.
• Sales ability and…