Social Media Enablement & Insights Manager

What You'll Own Franchisee social onboarding & enablement (your core mandate)

• Onboard every new franchisee onto their social presence — accounts, profiles, connections, and the setup that has to be right from day one.
• Be the go-to for social questions — setup, tools, access, "why isn't this working," and best-practice how-tos — with fast, friendly answers.
• Maintain a living best-practices library (platform basics, posting cadence, local content playbooks) so guidance is consistent and self-serve.

• Run live and async social trainings: setup walkthroughs, content best practices, platform fundamentals, and the local-social playbook — for brand-new and existing franchisees.
• Build scalable resources: guides, templates, short training videos, and SOPs so good social scales beyond 1:1 time.
• Keep training current as platforms and best practices change — retire what's stale, add what's working.

• Track social performance across the network and surface a clear, recurring "what's working" read — the tactics, formats, and posts worth copying.
• Monitor platform and content trends and translate them into simple, do-this-now guidance franchisees can actually use.
• Help franchisees read their own numbers so they can self-correct between trainings, not just when prompted.

• Own the data view for our corporate-owned stores — pull, analyze, and report on social and store performance.
• Turn that data into actionable reads for leadership — trends, opportunities, and what to double down on, in plain language.
• Use the corporate stores as the proving ground — test social plays there first, then roll the winners to the network.

The role runs on a structured rhythm across three horizons:

Weekly

New-franchisee social onboarding sessions; answering setup and best-practice questions; a shared "what's working on social this week" insight; a scan of corporate-store social performance.

Monthly

A social performance & insights report (network + corporate stores); a group training introducing one new play or trend; refreshed best-practice resources.

Quarterly

A trends report with strategy input; a training-curriculum refresh; a deeper corporate-store analysis with recommendations for the network.

• Hands-on social media management experience across the major platforms (Instagram, Facebook, Tik Tok, You Tube, Google Business Profile).
• Comfort teaching and training non-experts — patient, clear, and able to make setup and best practices feel simple.
• Analytics fluency — native platform insights plus reading data in spreadsheets/dashboards, and turning it into a clear takeaway.
• Organized enough to support many locations at once without dropping the ball.
• Confident leading calls, live trainings, and async communication (Slack, Loom, video).

• Franchise or multi-location experience.
• Familiarity with social scheduling/analytics tools (Meta Business Suite, Later, Sprout, etc.) and light content creation (Canva).
• Familiarity with paid social and lead-generation basics.
• Comfort with dashboards/BI (or SQL) for the corporate-store data work.

Someone who is energized by making other people look good online, takes pride in a franchisee's first great month on social as their own, and would rather turn a messy pile of data and trends into three clear next steps than chase vanity follower counts.

You will be measured on adoption and impact, not activity:

• Franchisee social setup completion and posting consistency across the network (the primary measure).
• Training reach, completion, and franchisee confidence/enablement.
• Quality and consistency of franchisee social presence over time.
• Usefulness and cadence of the…