Regional Sales Director, Food Manufacturing & Foodservice

Our client is an established food manufacturer seeking a highly motivated, results-driven Regional Sales Director to expand its presence throughout the Western United States.

This is an excellent opportunity for a sales professional with experience in the food industry who enjoys developing new business, building relationships, and growing a territory.

The company is looking for a true hunter who can identify opportunities, develop relationships with distributors and end customers, and generate new revenue.

While the primary focus will be new business development, the Regional Sales Director will inherit some existing accounts and established relationships to help accelerate growth.

The ideal candidate is energetic, professional, relationship-oriented, and comfortable working independently across a large geographic territory.

• Identify, prospect, and develop new business opportunities throughout the assigned Western U.S. territory.
• Generate new sales through proactive outreach, networking, referrals, and in-person customer meetings.
• Build relationships with food service operators, convenience stores, retailers, and other potential customers.
• Develop and execute territory sales plans designed to increase revenue and market penetration.
• Prepare and deliver sales presentations, proposals, and customer agreements.
• Manage the entire sales process, from initial prospecting through closing and ongoing account development.

• Establish and strengthen relationships with regional and national food service distributors.
• Develop productive partnerships with food brokers and other channel partners.
• Build relationships with Group Purchasing Organizations (GPOs) and key food service accounts.
• Identify opportunities with organizations such as Compass Group, Aramark, Sodexo, Canteen, and other major food service operators.
• Maintain and grow existing customer relationships while identifying opportunities to expand product penetration.
• Serve as a trusted resource to customers by understanding their needs and recommending appropriate solutions.

• Manage sales activities across the assigned Western U.S. territory.
• Develop and maintain a strong pipeline of qualified prospects.
• Track sales activity, customer opportunities, revenue performance, and progress toward goals.
• Coordinate with internal departments to ensure customer satisfaction and successful product delivery.
• Resolve customer concerns and maintain strong relationships.
• Participate in relevant industry trade shows, conferences, and networking events.
• Communicate market trends, competitive intelligence, and customer feedback to company leadership.
• Support company food safety, quality, and SQF initiatives.

• Proven success in outside sales, business development, or territory sales.
• Experience selling within the food industry, including food manufacturing, food service, convenience stores, restaurants, retail, or related channels.
• Demonstrated ability to prospect, develop relationships, and generate new business.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Self-motivated with an entrepreneurial mindset and a strong desire to succeed.
• Ability to manage a large geographic territory independently.
• Willingness to travel approximately 50%, including overnight travel.
• Valid driver's license.

• Experience selling food products through distributors, brokers, or directly to end customers.
• Established relationships with food service distributors, convenience store operators, restaurant groups, or GPOs.
• Familiarity with organizations such as Compass Group, Aramark, Sodexo, and Canteen.
• Exper…