Strategic Growth and Partnerships Lead

Overview

Strategic Growth and Partnerships Lead - Canada

Job Summary:

Are you a results-driven professional with a strong foundation in trading, a deep technical understanding of software, and a proven record for business development and strategic partnerships? Do you thrive at the intersection of marketing, sales, and relationship building? If so, we have an exciting opportunity for you! We are a rapidly growing software company at the forefront of the trading industry, and we are looking for a highly motivated Strategic Growth and Partnerships Lead to drive our expansion through innovative marketing, robust business development, and strong partner relationships.

This is a pivotal role for an individual who is ready to make a significant impact on our trajectory.

• Develop and implement comprehensive digital marketing strategies (SEO, SEM, social media, email campaigns) and plans to generate high-quality leads and enhance brand awareness.
• Cultivate and expand our affiliate marketing program, identifying, recruiting, and nurturing high-performing partners.
• Identify, pursue, and close new business development opportunities and strategic alliances to expand market reach and create new revenue channels.
• Analyze market trends, competitor activities, and customer insights to inform strategic decisions and identify new growth opportunities.

• Build, maintain, and strengthen long-term relationships with key partners, acting as a primary point of contact and ensuring mutual success.
• Collaborate with partners on joint marketing initiatives, co-branded content, and promotional activities to amplify reach and drive sales.
• Recruit, onboard, and support new partners, ensuring they're equipped with the resources and knowledge to effectively promote our products.
• Develop and execute strategic sales plans aligned with company growth goals and market opportunities.
• Set sales targets, define KPIs, and establish forecasting processes to ensure revenue objectives are met or exceeded.
• Monitor, measure, and analyze sales performance using CRM tools and reporting systems to identify trends, optimize performance, and drive continuous improvement.
• Collaborate cross-functionally to align marketing campaigns, partner programs, and sales activities.
• Identify gaps and bottlenecks in the sales funnel and recommend actionable improvements to streamline the customer acquisition journey.
• Report on sales results and pipeline health to senior leadership with clear insights and data-driven recommendations.

• Provide advanced pre-sales and post-sales technical support to customers via various channels, expertly guiding them on software usage and best practices.
• Conduct compelling product and service demonstrations, tailoring presentations to prospect and partner needs.
• Become the go-to product expert on our trading software, providing technically accurate solutions and creative problem-solving.
• Troubleshoot complex customer and partner issues, replicate defects, and liaise directly with our development team for resolutions.
• Contribute to the testing of new software versions, ensuring quality and readiness for public release.

• Assist in the production of high-quality training materials, user guides, video tutorials, and webinars to empower both customers and partners.
• Contribute to online sales events, including the creation of engaging website banners and impactful email campaigns.
• Perform other duties as assigned by management.

This position is a full-time permanent position located in Canada with benefits after 3 months.

Hours for this position are Monday to Friday from 8:30am to 4:30pm. We offer a business casual environment. Salary will be based on experience.

We're seeking a candidate with a unique and non-negotiable blend of expertise:

• Minimum 3+ years of progressive experience in sales, business development, digital marketing, or partnerships roles, with a strong preference for candidates from the financial technology (Fin Tech) or…