Content and Social Media Coordinator

Content and Social Media Coordinator
Saint John, New Brunswick / Dartmouth, Nova Scotia - Hybrid Opportunity
CAA Atlantic is a member-based organization serving over 320,000 members across Atlantic Canada. Headquarters in Saint John, N.B., CAA Atlantic is part of the national CAA federation with almost 7 million members across the country! CAA is one of the largest, most trusted and respected consumer-based organizations in Canada. We provide emergency roadside assistance, travel services, and exclusive savings and rewards for our members.

We're deeply focused on helping Atlantic Canadians travel safely and confidently, whether they are on the road close to home or planning trips around the world. We are also proud to be recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital.

"It's so fun to work with CAA Atlantic!" - Linda Landry, Travel Advisor

To learn more about the CAA Atlantic employee experience visit us online:

Careers CAA Atlantic
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Careers CAA Atlantic
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The  Content and Social Media Coordinator  supports the execution and coordination of social media and content initiatives across supporting business lines. This role is responsible for coordinating content delivery, social listening, leadership content support, and event‑based social execution, enabling senior roles to focus on strategy, platform optimization, and performance.

Key Responsibilities

Coordinate social media content creation and scheduling for supporting business lines and emerging initiatives

Support execution of social content for campaigns led by content lead/specialist, including scheduling, asset coordination, and basic optimization

Coordinate content assets and publishing activities for social media, email marketing, and website channels, supporting the successful execution of integrated marketing campaigns.

Maintain and manage the content calendar in alignment with approved strategies and priorities

Coordinate leadership and executive content, including planning, approvals, scheduling, and execution

Support internal storytelling and executive visibility initiatives across social channels

Conduct ongoing social listening and monitoring across platforms

Identify engagement opportunities, emerging trends, and potential issues, escalating insights or risks as appropriate

Support social media coverage for events, sponsor ships, and community initiatives

Coordinate asset capture, posting, and post‑event content delivery

Assist with maintaining the digital asset library for social content

Support documentation of social media processes, templates, and best practices

Qualifications and Experience

Experience in social media coordination, content marketing, or digital communications

Strong organizational and coordination skills

Ability to manage multiple priorities and collaborate across teams

Working knowledge of social media platforms and content workflows

Experience creating or adapting digital assets using Adobe Creative Suite, Canva, or similar design tools is considered an asset

Post-secondary education in Marketing, Communications, Digital Media, or a related field is preferred

An equivalent combination of education and relevant experience will be considered

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