Content Strategist - UK

Overview

At Horizontal Digital, we believe digital experiences should feel human. We’re a global consultancy that helps ambitious brands connect with people through seamless, thoughtful, and personalised digital journeys. As a trusted Sitecore Platinum Partner and Salesforce Summit Partner, we specialise in building powerful ecosystems that combine technology, data, and design creating meaningful experiences that scale. We don’t just deliver digital transformation, we partner with our clients to shape what comes next.

We use these values to fuel superior results:
Lock arms, Show hustle, Embrace change, Elevate empathy, Never settle. But enough about us. Let’s talk about you.

At Horizontal, content isn’t just copy, its structure, strategy, and story. Content can deliver our clients and competitive advantage, and we partner with clients on that journey.

As a Content Strategist, you’ll play a key role in helping global brands organise their content supply chain in smarter, and more scalable ways. You’ll work at the intersection of creativity and systems-thinking, designing the frameworks that allow content to be reused, localised, personalised, and delivered across multiple channels with ease. Whether it’s shaping a taxonomy, crafting AI content workflows, or setting the foundation for a multilingual content experience, you’ll be helping businesses grow by turning complexity into clarity.

Ultimately, you ll help clients understand what good content operations look like and guide them through the messy middle of evolving from the unruly maze of decentralised content to something governed.

We’re looking for someone who sees content as more than words on a page, someone who understands how content moves, scales, and delivers value. You’re curious, systems minded, and excited by the idea of building content ecosystems that are just as elegant behind the scenes as they are on the surface.

You don’t need to have all the answers, but you should have the frameworks and mindset to help us ask the right questions. We’re especially interested in those who’ve worked in, or helped lead, the shift to composable and headless architectures, and who understand the organisational transformation this requires.

As a Content Strategist at Horizontal, you ll be both a practitioner and a consultant. Your work will span from high-level strategic planning to hands-on execution, working with our clients to:

• Understand how content supports business goals and user needs
• Lead workshops and discovery sessions to define content approaches
• Assess and define content operations and governance models
• Create IA, taxonomies, metadata structures and content templates
• Collaborate with UX and tech to ensure content is feasible, localisable, and scalable
• Bring clarity to complex publishing ecosystems

In time there is the opportunity to lead on scaling the content strategy function within Horizontal.

• Shape and lead enterprise-wide content strategies that support business goals and user needs
• Build governance frameworks to ensure quality, consistency, and accountability
• Define KPIs to measure performance and drive continuous improvement
• Champion innovation in how content is created, managed, and delivered
• Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles
• Embed SEO thinking into content strategy - aligning structure, metadata, and messaging with search intent and discoverability goals
• Help clients navigate the shift to composable and headless content architecture

Content Management

• Design workflows that make content easier to create, approve, and publish
• Set up rights and permission structures that support secure collaboration
• Develop strategies for publishing content across global platforms and channels
• Establish content lifecycle practices—from creation to archival
• Map current vs future-state content operations and help shape practical roadmaps for change
• Create scalable taxonomy structures aligned with business and customer needs
• Build metadata frameworks that power discovery and personalisation
• Define best…