Senior Content Strategist

Overview

At Horizontal Digital, we hold ourselves to one key belief:
You re only as good as your worst customer experience. This mantra drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. We fuse strategy, data, design and technology to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

• Lock arms — We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
• Show Hustle — We re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
• Embrace change — From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what s next.
• Elevate empathy — We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
• Never settle — We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let s talk about you.

We re looking for a Senior Content Strategist to join our team and play a key role in delivering impactful digital experiences. In this role, you ll collaborate cross-functionally with strategists, UX designers, developers, content authors, and project managers to shape and execute content strategies that drive meaningful business outcomes. You ll lead both on-going retainer programs and new consulting engagements, applying a platform agnostic approach to solve diverse business challenges.

We re seeking someone with a strong track record in developing and executing content strategies that support objectives such as brand awareness and engagement, lead generation and conversion, customer retention and advocacy.

• Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
• Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
• Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
• Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
• Perform detailed content audits and gap analyses to evaluate performance against business objectives.
• Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
• Partner with SEO specialists to integrate search best practices into content strategies.
• Define the digital content strategy from a site wide template level to a page specific level.
• Build governance frameworks to ensure quality, consistency, and accountability.
• Create scalable taxonomy structures aligned with business and customer needs.
• Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.

• A strategic thinker with a passion for storytelling and content that delivers measurable results.
• Naturally curious and proactive about staying ahead of trends in content strategy, UX, and digital marketing.
• Comfortable navigating ambiguity, shifting priorities, and fast-paced project environments.
• A strong communicator with excellent writing, presentation, and facilitation skills.
• Detail-oriented and organized, with a knack for managing complex projects and deliverables.

• 7-10 years of content strategy experience, ideally within an agency or consulting environment.
• A bachelor s degree in marketing, communications, business, or a related field.
• Proficiency with content management systems, keyword research tools, and SEO fundamentals.
• Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiency.
• Strong storytelling and content presentation skills, with…