Regional Sales and Support Manager

Overview

Join to apply for the Regional Sales and Support Manager role at Sholom
.

This range is provided by Sholom. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$85,000.00/yr - $95,000.00/yr

Direct message the job poster from Sholom.

This is an exciting time to join Sholom. With growth on the horizon and a strong mission at our core, the Regional Sales & Support Manager plays a key leadership role in shaping the future of our sales and admissions efforts.

This position provides strategic leadership and hands-on guidance across all Sholom service lines and campuses—including Independent Living, Assisted Living, Memory Care, Long-Term Care, Transitional Care, and Home and Community-Based Services. The Regional Sales & Support Manager unifies and empowers campus-based teams, drives census growth, and ensures alignment, consistency, and accountability across the organization.

Working in close partnership with the Vice President of Sales & Marketing, campus leaders, and executive leadership, this role develops and executes sales strategies, strengthens referral and community relationships, supports team development, and leverages data to improve performance. The ideal candidate is both a relationship-builder and a strategic thinker—someone who enjoys mentoring teams, solving challenges, and making a meaningful impact.

At Sholom, this role offers the opportunity to lead with purpose, influence organizational growth, and help shape a sales culture rooted in collaboration, compassion, and excellence.

The Regional Sales Manager unifies and leads Sholom’s sales and admissions efforts across all service lines and campuses—including Independent Living (IL), Assisted Living (AL), Memory Care (MC), Long-Term Care (LTC), Transitional Care (TCU), and Home and Community-Based Services (HCH). This role drives census growth, ensures team alignment, develops strategy, and strengthens community and referral relationships. The Regional Sales Manager partners closely with campus sales and admissions teams, the Vice President of Sales and Marketing, and organizational leadership to achieve consistent occupancy and performance outcomes in alignment with Sholom’s mission, brand, and values.

• Regional Sales Leadership and Strategy
• Develop and implement a cohesive, data-driven regional sales and admissions strategy to increase occupancy and meet census goals across all Sholom campuses and service lines.
• Partner with the Vice President of Sales and Marketing to align all site-level sales activities, outreach efforts, and performance metrics with Sholom’s organizational priorities.
• Establish and manage a culture of accountability through consistent performance coaching, training, and mentorship of site-based sales and admissions staff.
• Monitor daily, weekly, and monthly performance reports using CRM data and other tools to evaluate conversion rates, lead quality, and referral activity.
• Lead regular regional sales meetings to share best practices, assess progress toward goals, and foster collaboration among teams.
• Sales Process Management and CRM Optimization
• Ensure consistent use of the Customer Relationship Management (CRM) platform across campuses to track inquiries, referrals, tours, move-ins, and follow-up activity.
• Provide ongoing training and support for staff on CRM utilization, reporting, and data integrity.
• Evaluate and refine sales processes to improve lead-to-move-in conversion rates and reduce time from inquiry to decision.
• Develop regular reporting tools to communicate occupancy trends, sales activity, and market insights to leadership.
• Market Analysis and Competitive Positioning
• Conduct market research to identify trends, competitive benchmarks, and opportunities for growth across all service lines.
• Use data and insights to adjust marketing tactics, referral strategies, and outreach plans.
• Collaborate with Marketing to develop collateral, campaigns, and digital strategies that support lead generation and brand visibility.
• Actively seek new partnerships, referral agreements,…