Trade Show and Events Director
Listed on 2026-10-17
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Marketing / Advertising / PR
Event Management & Planning, Marketing Management, Marketing Strategy, Marketing Communications
We're looking for people who put their innovation to work to advance our success - and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
The Director of Global Events & Partnership Marketing is a senior leader within the Marketing organization based in St. Louis Park, Minnesota. Reporting to the Vice-President of External Communications, this role leads nVent's global center of excellence for trade shows, customer and partner events, sponsor ships, and related enterprise brand activations.
In this role, you will harmonize global events strategy with local execution across nVent’s robust portfolio of brands (including nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF, and TRACHTE). You will design the global events and partnerships processes, operating model, standards, and investment priorities that enable consistent, high-impact experiences across all regions and business segments.
WHAT YOU WILL EXPERIENCE IN THIS POSITION Global Strategy & COE GovernanceSet the multi-year global strategy for trade shows, partnership marketing, partner summits, and related brand activations. Define the global operating model for the center of excellence, creating common playbooks, templates, technology standards, and intake prioritization workflows. Advise executive leadership on activation choices, event tiering, resource prioritization, budget allocation and investments. Establish the criteria and governance for selecting events, sponsor ships, partners, agencies, and experiential technologies.
Identify emerging experiential trends, technologies, and industry practices and translate them into scalable capabilities that improve customer experience, productivity, and business impact. Advise key partners and executive leaders on activation choices, investment trade-offs, risks, and opportunities.
Develop global sponsorship and partnership strategies, evaluating mutual business value and managing senior external relationships. Drive joint marketing initiatives with strategic partners to extend brand reach and create pipeline value. Partner with Segment Marketing, Sales, Product Management, Marketing Operations, and Communications to translate audience priorities and business objectives into integrated event and partnership plans. Set and govern brand-experience standards across physical and digital touchpoints while enabling appropriate regional and audience adaptation.
PerformanceAnalytics & Revenue Integration
Partner with Sales, Segment Marketing, and Product Management to translate customer journeys into integrated pre-, during-, and post-event activation plans. Partner with Marketing Operations to establish strict event lead-capture, qualification routing, attribution, and follow-up standards. Establish and govern a global performance framework measuring activation impact, lead progression, brand impact, and return on investment. Translate post-event analytics and qualitative findings into actionable commercial recommendations for business unit leaders.
Teamand Agency Leadership
Lead and develop a global Events & Partnership Marketing team, including remote employees and matrixed contributors, with clear accountabilities, goals, development plans, and succession priorities. Build organizational capability by coaching team members, strengthening strategic and operational skills, and creating a culture of customer focus, innovation, accountability, and continuous improvement. Select, govern, and negotiate contracts with global agency partners and suppliers, managing cost and brand standards.
YOUHAVE
- Bachelor’s degree in Marketing, Communications, Business, Event…
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