Lead Market Research Analyst

Lead Market Research Analyst
Location: St. Louis, MO (Hybrid, 3 days on-site per week)

Our client is looking for a Lead Market Research Analyst to join a market research team that brings the voice of the customer to business lines across the organization. This is a hands-on research and analytics role. You’ll own customer surveys from start to finish (planning, building, running, analyzing and reporting) and turn the results into insights and recommendations that shape strategy, roadmaps and customer experience improvements.

Your work will fall into two buckets:

• Recurring work. Monthly reports and deliverables built on transactional surveys. Customers get a survey after they interact with the company by phone, online or in the field. The team manages the platform that sends out and collects those surveys, then analyzes the data and reports out.
• Ad hoc work. Surveys that internal teams request without much notice. You’ll fit these into the existing workload as they come in. Some run about 3 weeks start to finish, and some end up becoming recurring studies.

This is a straight analyst role, not data science or data engineering. What matters most is market research and analytics expertise. If your research background is strong and you’re lighter on some of the tools, that’s fine. There’s a ramp-up period on the team’s tools.

• Hybrid, 3 days per week on-site:
  Tuesday, Wednesday, and either Monday or Friday

• Own surveys end to end: planning, survey design and build, fielding, analysis, and delivering results to stakeholders at every level of the organization
• Lead qualitative and quantitative research programs that answer high-impact business questions
• Analyze survey results alongside operational data to find trends, opportunities, and recommendations people can act on
• Partner with business line stakeholders, answer their questions about results, and build relationships they trust
• Create and deliver clear reports and presentations, including for senior leadership
• Update and fix stakeholder dashboards, build custom data cuts, and pull survey data manually when needed
• Manage survey changes (like revising a question) and think through how each change affects historical results and reporting
• Run each study as a project with its own timeline and plan, so stakeholders agree on deliverables before work starts
• Juggle several studies and deadlines at once while keeping quality high
• Lead action-planning sessions that turn customer insights into measurable improvements
• Help keep vendors, research methods, and program standards in good shape so the data stays high quality
• Coach and support other analysts on the team

• Strong relationships with stakeholders that keep getting stronger
• Deadlines met with quality, usable results
• Project plans in place (they don’t need to be formal) so stakeholders know what to expect

• Bachelor’s degree in Business, Marketing, Marketing Research, or a related field
• 7+ years of experience in market research, customer insights, Voice of Customer programs, or qualitative and quantitative research (a Master’s degree can substitute for 2 years of experience)
• Survey experience covering planning, building, analysis, and reporting
• Ability to analyze survey data and pull out clear insights and recommendations
• Strong Excel skills: pivot tables, charts and graphs, filtering data
• Project management experience running multiple studies and deadlines at once
• Strong written, verbal, and presentation communication skills
• Demonstrated leadership and strategic thinking

• Master’s degree in Business, Marketing, or Marketing Research
• Voice of Customer program experience (3+ years is ideal)
• Power BI and dashboard experience
• Some…