Director of Communications

About WEPOWER:

WEPOWER is building a team full of dreamers and doers. Since launching in 2018, we have won $17 million+ in public funding for early childhood education. We have led, supported, and won local and statewide ballot measures that have created dedicated and recurring childcare funding, raised the minimum wage, and mandated paid sick leave. We deployed nearly $1 million in capital and provided coaching and connections to 100+ Black and Latinx businesses.

We trained 450+ community members on grassroots organizing, running for office, and designing policy and systems change agendas. We envision a future where systems are accountable to powerful communities that have been historically oppressed and nurture our freedom, well-being, dreams, and joy. We are building a powerful movement led by everyday people, and we have bold plans to get us there.

Join us!

Our team is:

• Fun
• Focused
• Values-driven
• Community-centered
• Collaborative
• Innovative
• Creative:
  Lots of brainstorming and imagining what’s possible and then chasing each possibility until it is reality!

The Director of Communications serves as WEPOWER’s chief storyteller, strategic message leader, and brand guardian. This role shapes and guides the organization’s voice across all platforms, elevating the stories of our members, partners, and campaigns to advance our power-building mission. The Director oversees content strategy, digital engagement, and vendor relationships while managing a communications calendar that supports timely, values-aligned messaging. Core goals for this role include expanding audience reach, increasing engagement across channels, and ensuring clear content development timelines that support rapid response and proactive storytelling.

• Works with the WEPOWER team to collaboratively develop an annual communications strategy grounded in a systems change lens. Identifies opportunities to gather content (photographs, video, quotes, etc.) from our programmatic teams in support of our editorial content strategy.
• Keeps abreast of local and national happenings, especially in the political and entrepreneurial space, to respond quickly to developments or relevant announcements.
• Tracks “wins” and challenges to share impact throughout the year.

• Copywriting for website, weekly newsletters, events, social media, various campaigns, marketing collateral, appeals, and special events.
• Manages content development process (stories & copy) for specific advocacy campaigns and partners with other teams to package it for multiple channels.
• Creates an approval process and timeline with the CEO to publish all content in a timely and consistent manner.
• Performs general editorial and writing to keep the WEPOWER website current, relevant, and engaging for key target audiences and to support key performance indicators for digital engagement.
• Identifies opportunities and forms partnerships to further tell the WEPOWER, child care, and economic justice story.

• Ensure consistent audience segmentation and a system for managing event and campaign-focused audience lists.
• Integration of email, social media, and SMS strategy.
• Manage and improve communications processes and related tools.
• Manage distribution of communications, including mass emails, mass texts, and phone banking via WEPOWER’s communications platforms (Every Action, Strive, etc.).

• Drive effective internal and external management of communications projects and contractors, including those aligned with:
  • Social Media
  • Storytelling
  • Web Design
  • Photography
  • Videography

• 5+ years of professional writing and editorial experience, preferably for a social impact nonprofit with a demonstrated track record of writing and producing digital and print content for a range of target audiences.
• A diversified portfolio of writing samples is required.
• Track record of using purposeful storytelling to drive organizational impact and business results.
• Experience translating technical source material into accessible, compelling human stories for a…