Marketing Specialist

Responsibilities

• Assist in developing and executing marketing campaigns that support product launches, sales initiatives, and brand awareness.
• Maintain and optimize company marketing materials including product sheets, presentations, brochures, and digital assets.
• Support the leadership team with annual planning and strategy execution.
• Manage website updates, product pages, and SEO initiatives to enhance online visibility.
• Develop and schedule content across social media channels
• Monitor digital analytics, website performance, and engagement metrics to inform marketing strategy.
• Write and edit marketing content, including product descriptions, email campaigns, case studies, and blog posts.
• Collaborate with subject matter experts to create technical yet accessible product-focused content.

• Bachelor's degree in Digital Marketing, Communications, IT, or related field
• 3-5 years of marketing experience, preferably in B2B, manufacturing, packaging, or distribution.
• Strong written and verbal communication skills
• Proficiency with digital marketing tools (Google Analytics, email platforms, CMS systems)
• Experience creating content across digital and print media
• Strong attention to detail and project management skills
• Experience in industrial packaging, manufacturing, or other technical product industries
• Familiarity with graphic design tools (Canva, Illustrator, Photoshop)

• Competitive salary
• Discretionary bonus opportunities
• Comprehensive health, dental, and vision benefits
• 401(k) plan and Profit Sharing
• Paid time off and holiday pay
• A supportive culture with long-term growth opportunities in an established company