Sr. Director of Web & Digital Strategy

Clayco is a full-service, turnkey real estate development, master planning, architecture, engineering, and construction firm that safely delivers clients across North America the highest quality solutions on time, on budget, and above and beyond expectations. With $8.1 billion in revenue for 2025, Clayco specializes in the "art and science of building," providing fast track, efficient solutions for mission critical, industrial, life sciences, power & energy, aviation, commercial, institutional, residential and sports & entertainment related building projects.

The Director of Web and Digital Strategy is a hands-on technical leader who helps shape and execute the enterprise digital strategy in partnership with Marketing and Communications leadership. This role leads the roadmap for all Clayco enterprise companies’ websites and social media channels while personally developing, maintaining, and improving web platforms. The director connects business priorities, audience needs, content, and technology to deliver a coordinated digital presence that preserves each company’s distinct brand.

Partners with Marketing and Communications leadership on overall direction and with each enterprise company on its needs. Owns technical delivery and team prioritization; the analytics manager owns search and measurement, and the coordinator supports content, graphics, and publishing. Coordinates sensitive messaging with communications leadership.

• Develop an enterprise digital roadmap with business unit partners, aligning website and social priorities with brand awareness, recruitment, business development, and communications goals.
• Set priorities, workflows, publishing standards, and quality expectations for the digital team; coach the analytics manager and junior content coordinator.
• Guide social channel strategy and the shared editorial planning process with communications leaders, including audiences, formats, campaign integration, and approval and escalation practices.
• Recommend digital budgets, tools, and vendor support; manage scope, schedules, and delivery for redesigns, integrations, and other digital initiatives.

• Personally build, customize, troubleshoot, and maintain Word Press sites, themes, templates, landing pages, and integrations across the enterprise.
• Manage staging, testing, deployment, technical documentation, and platform maintenance; coordinate hosting, backups, access, security, and recovery with IT and vendors.
• Implement integrations with content, asset, analytics, and other business systems, partnering with IT on architecture and data handling.

• Implement technical SEO and measurement improvements identified with the Digital Search and Analytics Manager; use reporting and audience feedback to prioritize enhancements.
• Maintain brand and publishing standards across websites and social accounts; evaluate new digital and AI capabilities through focused pilots and clear success criteria.

• Typically 8+ years of progressive web and digital experience.
• Including hands-on Word Press development and strategy or team leadership.
• Working knowledge of PHP, hosting, technical SEO, analytics, accessibility, and social strategy.
• Relevant degree or equivalent experience, with a portfolio demonstrating technical delivery and business outcomes.

• No other builder can offer the collaborative design-build approach that Clayco does.
• We work on creative, complex, award-winning, high-profile jobs.
• The pace is fast!

• 2025 Best Places to Work – St. Louis Business Journal, Los Angeles Business Journal, and Phoenix…