Chief Marketing Officer

UB Greensfelder isseeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth.

UB Greensfelder LLP is an Am Law 200 law firm dedicated to exceeding client expectations and delivering superior, customized legal solutions. The firm's attorneys advise regional, national, and global businesses on a wide range of sophisticated legal matters across more than 25 specialized practice and industry groups. Renowned for its best-in-class client service and litigation excellence, UBG was named  2025 Ohio and Missouri Firm of the Year  by Benchmark Litigation and consistently earns top-tier accolades from Chambers and Partners.

Established in 2024 through the merger of Ulmer & Berne LLP and Greensfelder, Hemker & Gale, P.C., UB Greensfelder has quickly emerged as a super-regional powerhouse firm in the Midwest and in top-tier business centers. For more information, visit  Our Business Begins With You®

The Chief Marketing Officer (CMO) will be responsible for the overall marketing, business development, and communications strategy for the firm. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firm’s goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs.

The ideal candidate will bring a combination of strong leadership, creativity, and analytical skills, as well as a deep understanding of how marketing and business development contribute to the growth of a law firm.

• Develop and Execute Marketing Strategy
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  Lead the creation and implementation of a comprehensive marketing strategy that aligns with the firm’s business objectives and target client base.
• Market Positioning & Brand Development
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  Position the firm as a thought leader in key practice areas, ensuring that brand messaging and marketing communications reflect the firm's expertise and values.
• Competitor & Market Analysis
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  Conduct competitive analysis and industry research to inform marketing strategy and positioning. Identify trends and adjust tactics to ensure the firm remains competitive in the legal industry.

• Client Relationship Building
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  Oversee client engagement strategies to strengthen existing relationships and attract new clients. Lead efforts to identify and pursue new business opportunities.
• Lead Generation & Conversion
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  Collaborate with attorneys and practice groups to develop business development strategies, including targeting prospective clients, cross-selling services, and pursuing new matters.
• Client Retention Programs
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  Develop programs to maintain strong relationships with clients, including thought leadership content, newsletters, and events. Ensure client feedback loops are established to continuously improve service delivery.

• Digital Strategy
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  Lead digital marketing efforts, including SEO, SEM, social media, content marketing, and website optimization, to increase the firm’s visibility and attract relevant traffic.
• Website & Content Development
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  Oversee the development of engaging, client-focused content (e.g., blogs, articles, case studies, white papers) and ensure that the firm’s website is optimized to showcase services and expertise.
• Social Media & Public Relations
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  Manage the firm’s presence on key social media platforms and ensure that PR efforts reflect the firm’s leadership in the legal sector. Work with media outlets to position the firm as an expert voice in the legal industry.

• Content Strategy
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  Develop and execute a content strategy that showcases the firm’s legal expertise and thought leadership through blogs, webinars, case studies, whitepapers, and…