Director, Team Marketing - St. Louis Battlehawks

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Full Time Professional St. Louis, MO, US

The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of Red Bird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.

The Team Marketing Director is responsible for all team and league marketing and branding efforts within their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, engaging fans across social/digital platforms and driving business performance, ticket sales and game attendance.

Reporting to the Sr Director League & Field Marketing, the Team Marketing Director will be responsible for translating the league’s marketing strategy into a tactical year round go-to-market plan, with a key focus on execution and activation. The Director will collaborate with Team & League staff to execute the vision for the league and team brands, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other verticals to drive key business goals.

The primary role of the Team Marketing Director is to develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans.

Collaborate with the League Marketing Director to transform the league marketing strategy to a season long tactical plan. Responsible for seeing through the execution of this plan, working with the league email, social, creative and digital/media to ensure plan alignment and assets development. Submit creative requests, write email copy, traffic assets as needed.

Collaborate with the league Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms. (Including brand, ticketing, theme game, tentpole, sweeps, lead gen, fan engagement campaigns)

Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned, supported and amplified.

Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts - with the goal of elevating the team brand visibility in the market, growing fandom, generating leads and ultimately measuring success through data capture and ticket sales.(Includes on-site activations, digital/social activations, fan promotions, street teams/brand ambassador programs, event activations).

Work with the league Marketing team to align on impact and relevance of campaign messaging, media placements and audiences based on local market insights. Provide recommendations, ideas and evaluation of hyper local plans.

Be the main steward for the Battle hawks brand and execute the Battle hawks and league’s marketing and business strategy.

Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders.

Execute activations, promotions, content capture, buzzworthy moments with local partners - e.g. sponsors, other sports teams, community organizations etc to build brand and engage with local sports fans and families. Build strong reciprocal relationships with these key entities, ultimately raising team brand and driving game attendance

Work with communications team to develop strategic initiatives to drive earned media and grow the brand

Collaborate with content team to drive storytelling, promotions and database growth initiatives across digital product

Help facilitate player and…