Associate Manager, Global Marketing Activation - NA Shopper Activation

What you’ll love about this job

• Remote Opportunity
• Flexibility on working hours
• Working with a collaborative team

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team.

Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Energizer is looking for a qualified candidate to represent the brand and shopper voice to the customer team(s) and retailer. The Associate Manager, Shopper Activation role sits within Energizer Global Marketing team, reporting to the Manager, Shopper Activation. This role works across the global organization and requires digital media expertise, Omnichannel Shopper marketing experience, strategic thinking, agility, collaboration and creativity. Colleague will be responsible for leveraging actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand.

This individual plays a critical role in flawlessly implementing the marketing plan inclusive of media , leveraging a solid understanding of the Energizer® Holdings portfolio and shopper insights to 1.) Deliver marketing objectives, strategies, and tactics for the assigned account(s) in order to meet sales objectives and 2.) Support the total business plan to fortify customer insulation. This colleague is responsible for continuously learning and optimizing plan to maximize efficiency and effectiveness.

Internally the individual serves as a key link between the U.S. Marketing and Sales teams.

Colleague will work cross functionally with Digital Economy, Sales, Marketing and Media teams to ensure investments are connected along the path to purchase, seeking to drive product visibility and conversion.

• Lead and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store and online visibility and conversion while also building Energizer brand equity and share
• Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
• Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives
• Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives
• Manage internal agency partners to ensure high quality deliverables result from agreed upon briefs
• Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)
• Critical role in key customer meetings
• Accountable for Shopper POs for the account(s)
• Accountable for account(s) level shopper budget
• Owns creative development and approval of custom displays and media assets.
• May also perform additional duties as assigned

• 4-year degree required with an emphasis on Business, Marketing
• Minimum 3-5 years experience in brand or trade marketing
• Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
• Experience developing, planning, and defending rationale for paid search investments by region and customer
• Ability to take initiative and self-direct
• Strong attention to detail
• Ability to effectively work cross-functionally and communicate to internal and external teams
• Nimble and agile…