Lifecycle Marketing Manager

## lifecycle marketing managerapplyremote type:
partially remote locations:
st. Louis, missouritime type:
full time posted on:
posted todayjob requisition :
jr100121
** job description summary:
** focus partners is seeking a lifecycle marketing manager to help design, build, and optimize the campaigns and journeys that power our growth, client experience, and multi-firm communications. The role owns lifecycle strategy and journey design for assigned programs, delivering personalized, data-driven communications across prospecting, client engagement, and advisor-facing programs.
** job description:
**** primary responsibilities
*** own lifecycle strategy for assigned programs, determining program structure, audience definitions, cadence, and success criteria, including prospecting, nurture, pre-consultation, and client engagement journeys.
* partner with the broader marketing cloud team to shape the firm's overall lifecycle roadmap, journey design, and prioritization.
* translate strategy into journey builder automations, decision logic, and re-entry rules that reflect audience behavior and business goals.
* own a/b and multivariate testing roadmaps across subject lines, content, send time, and journey paths, and translate results into iterative improvements.
* build and deploy email campaigns in salesforce marketing cloud using email studio, content builder, journey builder, and automation studio.
* configure and qa landing pages, forms, and cloud pages that support prospecting, event, and client engagement programs.
* own end-to-end campaign setup, including audience segmentation, data extensions, sql queries, dynamic content, and send configuration.
* apply ai tools to accelerate copy iteration, subject line optimization, personalization, and qa.
* execute recurring and one-off client, prospect, and advisor-facing communications, including newsletters, event invitations, and lifecycle touchpoints.
* build and deploy sends on behalf of focus partners and affiliated firms, ensuring consistent quality, branding, and compliance across audiences.
* partner with the digital marketing, marcomms, content, client development, and agency partners to translate briefs into production-ready campaigns on schedule.
* set qa and deployment standards across content accuracy, link validation, data mapping, deliverability, and compliance, and determine whether a campaign is approved for release.
* investigate and resolve deliverability incidents, data and audience errors, and journey failures on behalf of management, determining root cause and remediation approach.
* maintain campaign tracking hygiene, including utms, tracking parameters, and destination urls, and coordinate audience handoff with the performance marketing team and agency partners.
* partner with the marketing cloud team and it to align on data extensions, integrations, and platform governance.
* contribute to documentation, build standards, and process improvements within a shared marketing cloud environment.
** qualifications
* ** bachelor's degree required; marketing, communications, business, or related field preferred.
* 5+ years in email marketing, marketing automation, lifecycle marketing, or digital campaign execution.
* hands-on experience with salesforce marketing cloud engagement (formerly exact target) is required, including email studio, journey builder, automation studio, and content builder.

Experience with hubspot is a plus.
* demonstrated experience contributing to lifecycle strategy and translating it into deployed campaigns and journeys.
* experience building and deploying campaigns in a shared platform environment with multiple contributors.
* experience supporting client-facing or regulated communications; financial services or wealth management…