TikTok Shop Manager

We are a family-owned consumer-products company that designs, develops, markets and distributes products that solve everyday problems.

Our products are sold directly to consumers through e-commerce and social-commerce platforms as well as through major national and global retailers.

Our categories include:

• Home and housewares
• Cleaning and household products
• Health and beauty
• Pet products
• Impulse and general merchandise
• Automotive appearance and accessories

We are looking for a highly driven, entrepreneurial leader to rebuild and scale Tik Tok Shop into a meaningful, profitable growth channel. We previously generated significant GMV on Tik Tok Shop and achieved Gold Star Seller status before intentionally pausing the channel. The account and infrastructure remain in place. Now we want the right person to own what comes next.

This is not a traditional social media manager role. It is a hands-on builder, creator and operator role. We have 100+ products across multiple consumer categories. You will decide which products belong in the Tik Tok ecosystem, create the content that proves the opportunity, build the affiliate and LIVE engines, own Seller Center and channel economics, and ultimately build the team underneath you.

• Own Tik Tok Shop strategy, GMV growth, profitability and the weekly operating cadence for the channel.
• Select and prioritize products from a portfolio of 100+ SKUs based on Tik Tok fit, economics, trend relevance, demonstration value and scalability.
• Personally create Tik Tok-native commerce content: concepts, hooks, scripts, product demonstrations, voiceovers, UGC-style videos and rapid creative variations.
• Shoot and edit short-form video and use performance data to determine what to iterate, kill or scale.
• Build and manage the affiliate/creator engine, including recruitment, outreach, samples, commissions, briefs, activation, retention and creator-level ROI.
• Build Tik Tok LIVE into a repeatable selling channel by testing hosts, schedules, products, demonstrations, offers, bundles and formats.
• Operate directly in Tik Tok Shop Seller Center across listings, promotions, campaigns, samples, affiliates, pricing, inventory coordination, shop health, analytics and issue resolution.
• Build the downstream team as the channel earns the right to scale.

Especially at the beginning, you are part of the creative engine — not simply the person managing it. You should be comfortable picking up a product and an iPhone and turning an idea into multiple pieces of testable commerce content quickly.

• Create scroll-stopping product content that is designed to sell, not simply generate views or followers.
• Turn product features into demonstrations, comparisons, problem/solution stories, reviews, unboxings and compelling reasons to buy.
• Test multiple hooks and selling angles without becoming attached to creative that does not perform.
• Build a library of winning concepts that can be handed to affiliates, creators and future internal team members.
• Use AIand emerging creative tools where they improve ideation, speed, prototyping or production without losing Tik Tok-native authenticity.

We are not interested in accumulating affiliates for the sake of a large creator count. The objective is a productive creator network that consistently generates GMV.

• Identify and recruit creators with the audience, style and selling ability to fit priority products.
• Develop commission, sampling and incentive strategies that balance creator motivation with product economics.
• Analyze creator content and GMV to identify high-potential relationships and winning creative patterns.
• Develop LIVE programming from the ground up, including…