Senior Marketing Services Leader - Brand & Growth Impact

Location: St. Louis

Position Summary

Location

ST. LOUIS, MO 63108

Scheduled Hours

40

Position Summary

Responsible for development and implementation of the marketing and communication strategies in support of the clinical, research and strategic priorities of the Department. Includes the advancement and stewardship of the brand locally, regionally and nationally, through directing strategic marketing and communications planning, execution and evaluation. Responsible for developing and directing positioning, architecture, identity, messaging and attributes across all specialties, locations, services, programs, fundraising activities, and marketing/communications initiatives with a focus on integration across all platforms to deliver a preference for WashU Medicine department and customer acquisition.

Responsible for leading efforts to identify new markets, customer trends, and marketplace competition. Drives the force behind the marketing, sales and communications teams, driving future competitive advantage by opening minds, challenging traditional ways, inspiring change, and creating unexpected connections. Plans, develops, and implements marketing and communication services; provides leadership and direction to the business development and visual media team; increases visibility and ensures a consistent media message is delivered across all channels and platforms.

Develops marketing and communications materials that convey the unique nature of cutting edge technology and research achievements to key audiences. Enhances reputation and increases targeted patient clinical volume, medical student, postdoc, and resident preference, alumni commitment and donations, and faculty and staff desire to affiliate.



Job Description

Primary

Duties & Responsibilities:

• Develops with leadership and oversees the evolving media message which the department wishes to convey.
• Develops department marketing and communication plans that drives growth and meets overall business goals. Develops marketing strategies for new initiatives, services and various facilities.
• Measures, evaluates, manages and reports on results of marketing activities using benchmarks, such as achieving call-to-action, ROI, increased business volumes correlated with campaigns or donations, market share, preferences, increased satisfaction ratings among referring practices, increased site traffic, social media engagement, and readership.
• Identifies and builds appropriate dashboards. Makes recommendations based on research and analytics; develop systems to track and analyze metrics.
• Collaborates with Medical Public Affairs to identify earned media opportunities for showcasing clinical and research faculty accomplishments to enhance the reputation of WUSM.
• Serves as liaison between the department and, Faculty Practice Plan (FPP) marketing, other WUSM departments, and Medical Public Affairs (MPA); attends scheduled marketing meetings, communicates regularly with FPP and MPA and department leadership teams, and coordinates efforts regarding prevention, education, materials, and events.
• Develops and manages marketing and communication department budget. Reviews and/or negotiates all vendor agreements and freelance contracts. Works to maximize impact, prioritizing activities and expenditures accordingly.
• Provides support for community outreach events such as lectures, screenings, and departmental events.
• Performs other duties as assigned.

Working Conditions:



Job Location /Working Conditions

• Normal office environment

Physical Effort

• Typically sitting at desk or table
• Repetitive wrist, hand or finger movement (PC Typing)

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Education:



Required Qualifications

Bachelor's degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Marketing, Advertising, Or Public Relations (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Education:



Preferred Qualifications

Master's degree

Certifications/Professional…