Leasing & Marketing Team Leader, Development

Leasing & Marketing Team Leader, New Development

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POSITION: Leasing & Marketing Team Leader, New Development (Full-time, Non-Exempt)

COMPENSATION: Hourly Rate, plus Benefits and Bonus eligibility

As the New Development Leasing & Marketing Team Leader, you are responsible for assisting the New Development Community Manager in maintaining all aspects of property operations, but with a concentration on the leasing, marketing, branding, future resident relations, and functions of the temporary leasing office and the community. The New Development Leasing & Marketing Team Leader strives for 100% occupancy through pre‑leasing of future availability.

• Utilize Company leasing expectations and procedures to warmly greet prospective clients, qualify, determine needs and preferences, professionally present the temporary leasing office and leasing visuals/materials, utilize feature/benefit selling, close the sale and follow‑up using Cardinal’s Sales Platform (Cardinal Way of Leasing).
• Earn and maintain a Cardinal Way of Leasing certification by utilizing the CWoL resources available to all team members and passing both in house and third‑party shops in congruence with the Cardinal Training Department scoring standards.
• Assist the Community Manager in training all Full Time and Part Time Leasing Team Members in all job duty expectations, including but not limited to; customer service, phone etiquette, leasing workflows, resident interactions, marketing and CWoL.
• Answer incoming phone calls professionally and handle accordingly, whether the caller is a prospective client, a client, an internal Company team member or a vendor.
• Complete all lease applications and participate in the verification of applications. Notify prospective clients of results.
• Maintain and perform upkeep of the temporary office and tour route to ensure curb side appeal.
• Implement new development grand opening events and open houses.
• Plan and execute a Monthly Marketing Plan (MMP) which may consist of future residential events, housing fairs, open houses, orientations, university and local marketing events, promotional items, incentives, outreach, social media, and digital marketing.
• Create partnerships with local businesses and national vendors, and heavy outreach marketing efforts to create brand awareness.
• Run the community’s social media accounts. Create captivating content that resonates with audiences, design campaigns that drive engagement on multiple channels, and use analytics to inform decisions.
• Maintain and improve your community’s online reputation through reviews & internal satisfaction survey tools.
• Be an expert on current market conditions and trends, by reporting on the market weekly and shopping competition. Ability to pivot and change marketing strategy to remain competitive and capture revenue growth opportunities.
• Participate in Cardinal U training as required.

• 1-2 years of customer service and sales experience.
• Strong social media skills. Have a strong understanding of current digital marketing trends and a thorough knowledge of social media marketing strategy.
• Strong communication skills.
• High-energy and enjoys a fast‑paced environment.
• Enjoy and take pride in providing excellent service.
• Excellent customer service skills warm, friendly and helpful in person and on the phone.
• Basic computer skills: typing and writing ability for correspondence, memos, etc.
• High School Diploma or equivalent.
• Available to work evenings and weekends.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work both inside and outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or…