Sales Executive - North America

We are looking for a Lead Sales Executive to own and drive our sales engine from the ground up. This role combines quota-carrying and sales team building. You will prospect, pitch, negotiate, and close deals with construction firms, GCs, owners, and enterprise clients while helping shape our sales playbook, ICP definition, and go-to-market strategy. You will work directly with partners and be instrumental in taking BEXEL USA through every step of our North American expansion.

While we are based in Missouri, we are open to evaluating the right candidates who can work remotely.

• Work on inbound and outbound opportunities
• Work alongside founding partners on strategic high-priority accounts
• Helpbuild and expand the pipeline— identify, research, and prioritize target accounts across GCs, subcontractors, and owners
• Execute high-quality outreach through email, Linked In, phone, and industry events
• Consistently maintain a 3-4x pipeline coverage ratio against quarterly targets
• Consistently host 8-12 demos per week

• Lead discovery calls to uncover pain, quantify impact, and map stakeholder priorities
• Navigate multi-stakeholder deals across Preconstruction, Operations/Field, and C-level executives
• Run 8-12 product demos per week tailored to each buyer’s specific workflow and pain points
• Manage the full sales cycle, from demo to deal closing.
• Build mutual action plans (MAPs) with champions to drive urgency and align internal buying processes

• Own and exceed monthly and quarterly ARR targets
• Negotiate pricing, contract terms, and procurement processes with confidence and flexibility
• Handle legal review cycles, security questionnaires, and enterprise procurement workflows
• Create urgency without pressure — use business case ROI, timeline alignment, and champion coaching
• Accurately forecast pipeline and deal progression in Salesforce with weekly updates to leadership

• Help define and refine BEXEL USA ICP (Ideal Customer Profile), target verticals, and sales motion from early traction data
• Identify patterns across won/lost deals and feed actionable insights back to product and founder
• Collaborate on content strategy, case studies, and campaign messaging that converts
• Represent BEXEL USA at construction tech conferences, industry events, and trade associations

• Build relationships with economic buyers and champions at key accounts
• Ensure smooth handoff to Customer Success with thorough context on deal drivers and expectations
• Identify expansion and upsell opportunities in the existing customer base
• Act as the voice of the customer internally — bring market feedback to product, engineering, and leadership
• Own CRM process — maintain accurate data, deal stages, activity logs, and pipeline forecasts in Salesforce
• Build reusable assets: pitch decks, one-pagers, ROI calculators, and battle cards for key verticals
• Track and report key sales metrics: outbound volume, conversion rates, average deal size, sales cycle, win rate.

• 5+ years of B2B SaaS or enterprise software sales experience
• Proven track record of closing deals in the $20K–$500K+ ARR range
• Experience selling into construction, real estate, infrastructure, or adjacent industries
• Proficiency with CRM tools (Hub Spot, Salesforce) and sales engagement platforms
• Excellent written and verbal communication — compelling storyteller
• Strong negotiation skills with experience navigating procurement and legal cycles
• Excellent collaborator

• Experience as an early sales hire or expanding AE at a startup
• Familiarity with PMIS, VDC, AI/ML products, document intelligence, or construction workflows
• Familiar it…