Graphic Designer

Purpose of Position and Scope of Responsibility

The Graphic Designer supports Bethel University’s marketing and communications initiatives by producing creative visual content across print and digital platforms. As a key member of the University Marketing & Communications team, this position collaborates with colleagues and departments across campus to design branded materials that promote enrollment, advancement, and community engagement.

The Graphic Designer develops a wide variety of assets including advertisements, brochures, social media graphics, event materials, and digital content. The position ensures consistency with Bethel’s brand identity and contributes to the planning and execution of institution-wide campaigns.

• Create print and digital materials such as brochures, flyers, mailers, social media graphics, posters, banners, billboards, and advertising assets
• Prepare final production files for print and digital distribution, ensuring all work meets professional production standards
• Format and edit documents and graphics for internal and external use
• Maintain consistent application of the University’s brand standards across all creative materials

• Work with Admissions, Advancement, Academic Departments, and other stakeholders to understand project goals and deliver effective design solutions
• Contribute to concept development, brainstorming sessions, and internal reviews of campaigns and promotional materials
• Assist in developing content for web and social media platforms in collaboration with the marketing team

• Support content updates within the University’s website content management system (CMS)
• Maintain and organize visual asset libraries including photos, templates, icons, and illustrations
• Design interactive PDFs and digital forms as requested

Perform related accountabilities/responsibilities as required or directed.

• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field

• At least 3 years of professional design experience
• Proficiency with Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Acrobat Pro
• Experience in preparing files for commercial and digital printing
• Familiarity with web content management systems
• Working knowledge of Microsoft Office applications
• Strong communication, organizational, and time-management skills
• Ability to manage multiple projects, meet deadlines, and work collaboratively in a team setting

• Coursework or training in marketing, digital media, or user experience design is a plus

• Experience in higher education or mission-driven organizations
• Skills in video editing or motion graphics (e.g., Adobe Premiere Pro, After Effects)
• Experience with photography, illustration, or digital storytelling