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Adult Education Online Teaching

PDL Marketing Course Developer and Instructor

Job in Saint Paul, Ramsey County, Minnesota, 55199, USA
Listing for: University of Minnesota
Part Time position
Listed on 2026-01-01
Job specializations:
  • Education / Teaching
    Adult Education, Online Teaching
Job Description & How to Apply Below

About the Job

PDL Marketing Course Developer and Instructor

The Adjunct Teaching Specialist is a temporary (per course), part-time, non-tenured position for our Professional Development and Lifelong Learning Programs. The Marketing Certificate Course Developer will be responsible for developing and teaching one or more of the following course topics:

  • Marketing Analytics and Strategic Applications
  • Introduction to Digital Marketing Strategy and Planning
  • Social Media Marketing and Content Strategy
  • SEO and Analytics for Digital Marketing
  • Integrated Digital Marketing Campaigns

The Adjunct Teaching Specialist will collaborate with an instructional designer and program manager to develop 6-week non-credit course(s) during the first approximately six months of the position. Course development typically takes 6 months, with the first course offering taking place shortly after development ends.

After developing a course, the Adjunct Teaching Specialist will teach the course using the developed curriculum. The courses are fully online and use a blend of synchronous and asynchronous instructional methods. Live instruction is done through a weekly Zoom session. Asynchronous instruction is done through the university's learning management system, Canvas.

Each course will last 6 weeks. During the instructional phase of this position, the Adjunct Teaching Specialist is expected to be engaged and available for a total of 11 weeks, including the 2 weeks prior to the course start date and 3 weeks after the course end date.

Major Responsibilities

Course Development (60%)

  • Create clear, succinct, and measurable outcomes for the course.
  • Identify, sequence, and structure the topics the course will address in each module.
  • Develop learning activities and course media that support the course learning outcomes.
  • Develop learning assessments that allow learners to demonstrate achievement of the learning outcomes.
  • Collaborate with an instructional designer, program manager, and other university staff throughout the course development process.
  • Follow the requirements for course development laid out in the course development handbook.

    • Section Prep (5%)

  • Record and post introduction video.
  • Send course introduction email.
  • Verify dates and contents of course site are correct. Make any needed updates and corrections.
  • Open the course and modules.

    • Live Instruction (10%)

  • Prepare for weekly Zoom sessions following a structure provided by the pre-designed curriculum.
  • Facilitate weekly zoom sessions as scheduled by the department and following the expectations in the instructor handbook.

    • Learning Assessment and Feedback (20%)

  • Evaluate submitted work to determine if each learner has achieved the course learning objectives.
  • Provide feedback to learners to help them develop the knowledge, skills, and abilities needed to achieve the course learning outcomes.
  • Submit final grades.

    • Support Learners (5%)

  • Respond to learner questions about course content and logistics by email or other communication means within the learning management system.
  • Meet with learners by Zoom as needed and at mutually agreed upon times to provide assistance in understanding course content and activities.

    • Please note, we are not offering H-1B or Green Card sponsorship for this position.

    Qualifications

    Required Qualifications

    • Bachelor's degree
    • Four years of work experience related to the subject matter
    • A demonstrated commitment, knowledge, and skills to promoting an inclusive climate that is supportive of diverse perspectives in a professional setting.
    • Deep knowledge of the course subject matter
    • Ability to explain concepts in ways that help others learn
    • Ability to provide feedback that both encourages and helps learners develop knowledge, skills, and abilities.
    • Strong verbal and written communication skills

    Preferred Qualifications

    • Masters degree and at least six or more years of work experience related to the subject matter
    • Experience teaching adult learners in both live and asynchronous contexts
    • Experience developing and/or teaching topics related to the subject matter
    • Ability to evaluate assessments (e.g. course projects) to determine if they demonstrate achievement of course learning outcomes.
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