Web Specialist - Communications Specialist

Web Specialist - Communications Specialist 2

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• Job
• Location:
  
  St. Paul
• Full/Part Time:
  Full-Time
• Regular/Temporary:
  Unlimited
• Who May Apply:
  Open to all qualified job seekers
• Date Posted: 12/18/2025
• Closing Date: 01/07/2026
• Hiring Agency/Seniority Unit:
  Department of Natural Resources
• Division/Unit:
  Fish and Wildlife
• Work Shift/
  
  Work Hours:
  
  Day Shift
• Days of Work:
  Monday - Friday
• Travel Required:
  
  Yes - Occasionally
• Salary Range: $29.25 - $42.94 / hourly; $61,074 - $89,658 / annually
• Classified Status:
  Classified
• Bargaining Unit/Union: 214 - Minnesota Association of Professional Employees (MAPE)
• Designated in Connect 700 Program for Applicants with Disabilities:
  Yes
• Telework Eligible:
  Yes, Hybrid

Working Title:
Web Specialist

Job Class:
Communications Specialist 2

Agency: MN Department of Natural Resources

The work you'll do is more than just a job. At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

The Department of Natural Resources is seeking to fill a full‑time Web Specialist position. This position will be located at the Central Office in St. Paul. This position works in concert with another Web Specialist, a public relations team, and other DNR specialists to administer and maintain the DNR’s statewide Fish and Wildlife Division website as a strategic element to achieve the work of the Division of Fish and Wildlife (FAW) and the mission of the Department of Natural Resources.

The incumbent’s work will develop and maintain Fish and Wildlife website properties with the purpose of raising awareness and knowledge of fish and wildlife management and research and increasing awareness of and participation in hunting, fishing, and other fish and wildlife related outdoor recreation opportunities. The incumbent’s work will also provide timely and relevant information to stakeholders, building loyalty to the DNR’s brand.

• Implement the Fish and Wildlife web communications strategy and manage day-to-day operations of the division’s web presence to engage and inform stakeholders.
• Coordinate advancements to Fish and Wildlife’s web assets by serving on interdisciplinary teams.
• Coordinate web analytics, developing regular reports on the performance of Fish and Wildlife web pages, and recommending appropriate adjustments in the web strategy to enhance Fish and Wildlife’s presence and information reach.
• Keep current with public sector web page industry trends and best practices.

This position may be eligible to telework up to 50% of the time, which is subject to change. If approved, the employee would be required to complete a telework agreement.

• Two (2) years of professional level experience in communications, marketing, journalism, and outreach.
• Experience in planning, writing, and editing content for news releases, web, social media, newsletters, public service announcements for radio and television, radio actualities, and/or scripts for information and education productions.
• Experience working within website content management systems and maintaining large websites with complex information.
• Knowledge of journalistic principles, practices, and techniques as related to the planning, creating, editing, and multi-channel distribution of communications deliverables.
• Knowledge of cultural competence sufficient to produce content that reaches new and culturally diverse audiences.
• Working knowledge of news media sufficient to ensure effective media relations efforts within the state.
• Organizational and time management skills sufficient to delegate and manage multiple projects.
• Project management and facilitation skills sufficient to manage complex communications planning efforts.
• Communications and human relations skills sufficient to work in a highly collaborative team environment, and to establish and maintain collaborative working relationships with a variety…